Vetted Online Businesses For Sale In Your Inbox

Website flipping is the idea of building or buying a content website, growing revenues, and then selling it. The goal is to sell the website for more than you bought it for, thus profiting. The debate whether to build vs buy a niche site is a personal decision, but both have pros and cons.

The skillsets needed for website flipping include search engine optimization (SEO), niche research, market research, monetization research, conversion rate optimization (CRO), and project management. Many of these tasks can be outsourced to specialists if need be.

Make sure to check out the website flipping course for a detailed deep dive into the concepts.

The process of getting started can be boiled down to these high-level steps:

1. Decide on if you are going to build a site from scratch or buy one
2. If buying, find a website to buy from different brokers, marketplaces, or private sellers
3. Perform website due diligence
4. Negotiate back and forth with the broker or seller to determine its worth
5. Acquire the site and transfer ownership to your accounts
6. Grow the site’s traffic and revenues
7. Position the site for sale
8. Flip the website for profit
9. Rinse and repeat

Yes, website flipping is profitable. The Website Flip has done 218+ website acquisitions, which we’ve bought, grown, and sold. Several of these acquisitions have been 6-figure exits. Here are the numbers behind a few of our flips:

1. Wellness website: acquired for $5,650 in July 2020 and sold in December 2020 for $30,100. The site was earning $300/mo and when sold it was earning $936/mo.
2. Dating website: acquired for $32,000 in early 2019 earning about $1,000/mo. The site currently earns $9,000/mo. The site is valued at $270,000 to $360,000.
3. Outdoor website: acquired for $23,000 in April 2020. The site was earning $300/mo. We scaled the site to earn $3,000 to $6,000 per month depending on the time of the year. The site is valued at $140,000 to $160,000.
4. B2B website: acquired for $3,000 in May 2023. This site was a pure asset sale (no revenue). The asset had a website aged with traffic and content, a 3,000+ email list, social media, digital products, and more but lacked monetization. We flipped to a strategic buyer in the niche for $15,000 in October 2023.

As you can see, website flipping is profitable. When growing a site, we are building up the monthly income and simultaneously the website asset value. It’s this two-pronged approach that makes the business model lucrative.

This was a selection of our website flips that we have niche site case studies. For insights across most of our website flips, read this write-up.

On average in 2023, content websites are selling at 30 to 40 times monthly average profits, or in other words 2.5 to 3.33 times annual profits. The average profits are calculated usually using the profits from the last 6-months or last 12-months (if the niche is seasonal).

Example: if a site is earning $1,000 per month on average across the last 6-months, then the site can sell for around $30,000 to $40,000.

Read the detailed framework on website valuations.

For more information on where to buy a website, check out this guide on website brokers. If you are looking to sell a website, check out The Website Flip Brokerage services.

Yes! You can hire dedicated website operators, who will manage the day-to-day of your website portfolio on your behalf. In return, they usually charge a fixed management fee.