The Website Flipping Newsletter.
Receive thrice-weekly newsletters on website growth case studies, guides, and dealflow
As Featured On
What’s in the Free Newsletter?
Receive case studies with actionable growth tactics we apply on our portfolio of content sites. Apply the strategies to your sites to expedite growth and position for a sale. See example.
With over 175 successful website flips, we share our successes, failures, and industry insights. Each guide is data-driven, no fluff, and actionable. See example.
We are doing active case studies on 4 websites in different verticals. Follow us in the journey with monthly updates.
Receive exclusive case-studies sent directly to your inbox!
Learn how we apply data-driven methods to 10X growth on our acquisitions!
With over 12 years of experience and 175 website asset transactions on the buy, sell, and broker side, we share insights into the world of website flipping.
Our growth guides are jam-packed with actionable tactics you can apply to your portfolio or investment acquisition strategy.
We analyze websites and aged expired domains for sale. Every week we compile the best into Authority Business Blueprints; a summary of the stats, pros, cons, easy wins, and growth blueprints.
Questions About Website Flipping
We receive many questions. Here are answers to the most common ones:
What is website flipping?
Website flipping is the idea of building or buying a content website, growing revenues, and then selling it. The goal is to sell the website for more than you bought it for, thus profiting. The debate whether to build vs buy is a personal decision, but both have pros and cons.
The skillsets needed for website flipping include search engine optimization (SEO), niche research, market research, monetization research, conversion rate optimization (CRO), and project management. Many of these tasks can be outsourced to specialists as well.
For more information, check out these data-driven articles:
How are website valuations calculated?
On average in 2021, content websites are selling at 30 to 40 times monthly average profits, or in other words 2.5 to 3.33 times annual profits. The average profits are calculated usually using the profits from the last 6-months or last 12-months (if the topic of the is seasonal).
Example: if a site is earning $1,000 per month on average across the last 6-months, then the site can sell for around $30,000 to $40,000.
Where can I buy and sell websites?
Can I invest into websites without operating?
Yes! We did a deep dive write-up into website investment funds. The operator of the fund raises money, acquires the websites, and operates them. It’s hands-off for the investors.
The alternative is to hire dedicated website operators, who will manage the day-to-day of your website portfolio on your behalf. In return, they usually charge a fixed fee plus equity (in some cases).
Get front-row seats to how we buy, grow, and sell website assets
Receive thrice-weekly newsletters with case studies, guides, and blueprints!