The Website Flipping Newsletter
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What’s in the Free Newsletter?
Receive case studies with actionable growth tactics we apply on our portfolio of content sites. Apply the strategies to your sites to expedite growth and position for a sale. See example.
With over 175 successful website flips, we share our successes, failures, and industry insights. Each guide is data-driven, no fluff, and actionable. See example.
We are doing active case studies on multiple websites in different verticals. Follow us on the journey with monthly updates.
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Learn how we apply data-driven methods to 10X growth on our acquisitions!
Website Flipping Insights
Niche Site Insights
Our growth guides are jam-packed with actionable tactics you can apply to your portfolio or investment acquisition strategy.
Site For Sale Blueprints
We analyze content websites and aged domains for sale on public and private marketplaces. Every week we compile the best deals into Authority Business Blueprints; a summary of the stats, pros, cons, easy wins, and growth blueprints.
Discover content sites for sale from top brokers in the industry.
As of October 20, 2021, there are 138 content websites for sale with an average monthly multiple of 38.74.
120+ battle-tested strategies applied to 175 websites over 12 years to increase website valuations
Join 400+ customers who have applied easy wins on their site to 10X growth.
45+ battle-tested due diligence questions database with a real-time analytics dashboard.
Be confident when buying sites with due diligence tactics applied to 1,000+ sites.
Questions About Website Flipping
We receive many questions. Here are answers to the most common ones:
What is website flipping?
Website flipping is the idea of building or buying a content website, growing revenues, and then selling it. The goal is to sell the website for more than you bought it for, thus profiting. The debate whether to build vs buy a niche site is a personal decision, but both have pros and cons.
The skillsets needed for website flipping include search engine optimization (SEO), niche research, market research, monetization research, conversion rate optimization (CRO), and project management. Many of these tasks can be outsourced to specialists if need be.
How are website valuations calculated?
On average in 2021, content websites are selling at 30 to 40 times monthly average profits, or in other words 2.5 to 3.33 times annual profits. The average profits are calculated usually using the profits from the last 6-months or last 12-months (if the niche is seasonal).
Example: if a site is earning $1,000 per month on average across the last 6-months, then the site can sell for around $30,000 to $40,000
Read the detailed framework on website valuations.
Is website flipping profitable?
Yes, website flipping is profitable. The Website Flip has done 175+ website acquisitions, which we’ve bought, grown, and sold. Several of these acquisitions have been 6-figure exits. Here are the numbers behind a few of our flips:
- Wellness website: acquired for $5,650 in July 2020 and sold in December 2020 for $30,100. The site was earning $300/mo and when sold it was earning $936/mo.
- Dating website: acquired for $32,000 in early 2019 earning about $1,000/mo. The site currently earns $9,000/mo. The site is valued at $315,000 to $350,000.
- Outdoor website: acquired for $23,000 in April 2020. The site was earning $300/mo. We scaled the site to earn $3,000 to $6,000 per month depending on the time of the year. The site valued at $140,000 to $160,000.
As you can see, website flipping is profitable. When growing a site, we are building up the monthly income and simultaneously the website asset value. It’s this two-pronged approach that makes the business model lucrative.
Where can I buy and sell websites?
Can I invest into websites without operating?
Yes! We did a deep dive write-up into website investment funds. The operator of the fund raises money, acquires the websites, and operates them. It’s hands-off for the investors.
The alternative is to hire dedicated website operators, who will manage the day-to-day of your website portfolio on your behalf. In return, they usually charge a fixed fee plus equity.
See What Our Fans Are Saying
Check out what our fans are saying about our newsletter and website flipping services.
“Mushfiq is very knowledgable about his subject matter and a great resource.
His website is an in-depth resource, and I gained a lot from my consulting session with him.”
– Jared Bauman from NichePursuits.com
“Mushfiq is the real deal. I started following his newsletter at the beginning of the year and this is how my site progressed:
January – $386.91
February – $1,130
March – $1,974.98
Would recommend :)”
– Josh May
“Five Stars for Mushfiq’s Consulting Service! I read a TON of info on websites and Mushfiq’s is absolutely top of the stack. Always actionable, to the point, honest and on the mark. I hired Mushfiq to do a tear-down review/video consult of one of my larger sites and it was a terrific investment. Highly recommend!”
– Rachel Parisi
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