This listing is for an affiliate, sponsored campaign, display advertising, and Amazon Associates business created in August 2016 in the lifestyle niche. The WordPress site features high-quality content related to various lifestyle topics. The site is run by a team of qualified writers, has a strong backlink profile with a DR of 36, and strong year-over-year growth in traffic. The business generates its revenue from affiliate partnerships (44%), sponsored campaigns (35%), display advertising (12%), Wordseed CPC (5%), Amazon Associates (3%) and Youtube (<1%). Traffic comes primarily from organic search (86.73%), direct (8.26%), and social (4.54%). The top 3 countries driving traffic are the US (47.49%), India (11.24%), and the UK (7.22%). The top 3 pages make up 51.40% of total site traffic, generating 33.44%, 12.12%, and 5.84% of site traffic respectively. The Seller spends an average of 20 hours per week primarily editing and publishing content, overseeing website/new feature development, performing SEO audits, and reviewing finances. There is a team of 4 writers/photographers, 1 campaign manager, and 1 web developer. The writers and campaign manager are unaware of the sale but the Seller believes they are likely willing to continue working with the new owner. The web developer will not be available for development work to the new Buyer post-sale, but the Seller is willing to communicate with the web developer if the Buyer has questions. Included with this business is an email list of 11,500+ subscribers, a Facebook page of 9000+ subscribers, an Instagram account of 3000+ followers, a Twitter account of 1000+ followers, a Pinterest account of 86,000+ followers, and a Youtube account of 3000+ subscribers. Also included with this business are 2 eBooks, 6 autoresponder sales emails, a media kit, custom built Google Data Studio reports, and a master planning sheet which includes keyword targets and competitor analysis. Opportunities for growth include further monetizing high-performing articles and the email list, performing keyword research associated with specific affiliate programs, expanding on CPC campaigns. Other opportunities include increasing content production around high-performing topics, selling the included eBooks, expanding sponsored posts, and increasing video advertising. *The P&L was built on cash-basis (rather than accrual-basis) accounting due to the Seller’s preference, and a significant portion of the P&L was built by the Seller. Further details can be provided to Unlockers.

This listing is for a display advertising and Amazon Associates business created in November 2018 in the baby care niche. The WordPress site features informational content on pregnancy and raising a family. The business has experienced year-on-year growth in traffic and revenue and it requires just 2 hours of work per week from the Seller to maintain. The site earns through AdThrive (93%) and Amazon Associates (7%). The top three traffic channels for the site are organic search (93.95%), direct (5.51%), and social (0.45%). The top three countries that drive this traffic are the US (67.58%), GB (8.68%), and CA (6.4%). Traffic is spread evenly across the site with the top three traffic pages driving 4.73%, 2.06%, and 1.58% of total site traffic respectively. The site currently has 634 articles. From January 2020 until November 2021 the Seller managed a small team of contract writers through Upwork and an editor to publish between 10-30 articles per month. There are several articles that were written by content services as a test, but the Seller preferred to hire and train their own writers for the project. The site currently has minimal affiliate-focused content such as review guides and best-of articles. The Seller believes that producing this type of content and connecting with affiliates is a growth opportunity for the site. Another growth opportunity the Seller identified is running a link-building campaign since they haven't yet run one. *The site was negatively impacted by the December 2020 Google algorithm update, then it was positively impacted by the June 2021 update.

This listing is for a subscription, display advertising, and video sponsorships business created in February 2009 in the hobbies niche. The WordPress and YouTube-based business features instructional posts and videos for a popular strategy game. The well-established site is an authority in its niche, with the top videos getting millions of views. The business has a solid backlink profile and requires minimal effort to maintain. The business generates revenue from subscriptions (48%), AdSense display advertising (39%), and video sponsorships (13%). The top three channels driving traffic to the site are organic (85.07%), direct (11.75%), and referral (1.69%). The top three countries driving traffic are the US (47%), IN (7.9%), and the UK (7.18%). The business offers both monthly and annual subscriptions. The Seller states that there are currently 1,000 subscribers, and the business receives around ~30 new customers every month. Most subscribers are on annual plans, and customers subscribe for two years on average, putting the estimated LTV per customer at $94.50. The Seller spends around four hours per week on the business creating YouTube content and responding to emails. The Seller states that half of these emails are from potential sponsorship partners and the other half are from game enthusiasts with general questions. The Seller has identified a number of potential growth opportunities for a Buyer, including reorganizing site content to create a course for new members, monetizing the included 5K-member email list, implementing affiliate programs, and exploring paid marketing. The Seller also states that monetizing the site through Google ads could provide a Buyer with interesting avenues of growth to explore. A full list of growth opportunities can be provided to Unlockers who schedule a call with the Seller. *The Seller currently creates all content but would be willing to work with a Buyer to find a reputable replacement.

This listing is for an Amazon FBA business created in April 2018 in the entertainment and hobbies niches. Included with the Amazon Seller Central account are 32 SKUs (21 unique SKUs with variations) for family games, puzzles, and art accessories. The top-selling SKU is rated 4.6 stars with over 1,5K reviews and has earned an Amazon’s Choice Badge. The business has experienced strong growth in the past 12 months, with healthy net profit margins of 32% and an average TACoS of 12%. The trademarked business is a part of Amazon Brand Registry 2.0 and requires minimal effort to maintain. This business earns 100% of its revenue from the US Amazon marketplace. The business uses two suppliers based in China. Inventory is shipped from the suppliers to a 3PL warehouse in California and then shipped to Amazon as needed. The Seller has 6-12 months of inventory on hand and does not anticipate any replenishment issues. The Seller spends around five hours on the business per week, monitoring rankings, replying to messages from customers, adjusting prices, overseeing inventory, and monitoring sales. The business has an email list with 500 subscribers that is not currently in use. Building out and monetizing the email list is a growth opportunity for the Buyer. Additional growth opportunities include expanding into other Amazon marketplaces and eCommerce platforms as well as optimizing SEO and Amazon PPC campaigns. The Seller has also developed two new products that the Buyer can launch to generate additional sales.

This listing is for a display advertising business created in May 2014 in the information niche. The WordPress site features information on Social Security for US citizens and has a DR51 with an organic backlink profile. There is a nice spread of traffic across the site and overall it requires minimal effort from the Seller to maintain. The business earns 100% of its income through Ezoic display advertising. The top three traffic channels for the site are organic search (89.58%), direct (9.14%), and referral (1.2%). The top three countries that drive this traffic are the US (97.77%), PR (0.43%), and CA (0.22%). The top three pages of the site drive 5.45%, 5.44%, and 4.26% of the total site traffic respectively. The Seller writes 10 articles per month for the site, but they state that this operation could be outsourced. The Seller has built a 301 redirect system because they changed the URL structure to be more SEO optimized when they converted the site to WordPress in September 2021. Included in the sale is a Facebook account with over 750 followers. The Seller believes that growing a social media presence is a growth opportunity for a Buyer to consider. They have also identified lucrative shoulder niches that a new owner could expand into.

This listing is for an Amazon KDP business created in April 2019 in the books and news & education niches. The 2 included Amazon KDP accounts feature 57 print books and 26 eBooks for exam study. The top-selling book is rated 4.6 stars with over 500 reviews, and the top 10 bestselling books combined make up the majority of revenue. The trademarked business requires minimal effort to maintain. All of the books are available POD through Amazon KDP and Ingram Lightning Source. No new titles have been added in the past few years and the Seller updates existing titles once per year by adjusting the covers to reflect the current year. The Seller also updates the listing content as needed. The Seller spends around two hours per week on the business, primarily monitoring sales and finances. They also spend time checking PPC advertisements and adjusting bids as necessary. All content was created by industry experts on a work-for-hire basis. A potential opportunity for growth highlighted by the Seller is increasing off-Amazon traffic by investing in SEO work for the included website. Exploring additional paid advertising channels could also be an interesting avenue of growth for a Buyer. *In 2017 a competitor filed a fraudulent copyright notice with Amazon. The competitor was sued, and as part of the settlement agreement removed the notice against the Seller, and there have been no issues since. In the interim, the Seller received special permission from Amazon's legal counsel to open a secondary KDP account. *An opposition was filed against the Seller's trademark by a competitor, but no further action was taken.

This listing is for an Amazon FBA and FBM business created in January 2016 in the home and occasions & gifts niches. The business is part of Amazon Brand Registry and features 21 SKUs for household items and products for various occasions. This business is well-aged and has experienced year-over-year growth in sales and net profit. The products have strong reviews, with the top-selling SKU rated at 4.5 stars across 700+ reviews. This business requires minimal time to maintain. This business sells entirely on the Amazon US marketplace. There are six suppliers, all located in China. There is a sourcing agent that assists in communication with the suppliers, sourcing, inspection, shipping, and customs. The Seller ships inventory 4-5 times per year to a warehouse in Texas. Inventory is shipped to Amazon fulfillment centers as needed. Some of the slower-selling products are currently selling on eBay and Facebook Marketplace, and are fulfilled by the Seller. The Seller spends an average of four hours per week on the business, printing FBM orders, communicating with the fulfillment team, communicating with the sourcing agent, and hiring workers to unload and organize inventory. Opportunities for growth include improving inventory management to avoid stock-outs, adding variations of existing products, building out social media channels, and focusing on driving sales through the website. Additional opportunities include building an email list, and selling on other ecommerce platforms such as Walmart.com and Wayfair. *Due to the shipping delays, the Seller expects certain SKUs to run out of stock which will lead to lower sales in May and June. April has already been impacted by these inventory issues as some of the SKUs were already out of stock in April. The business was also impacted by inventory issues in early/mid 2021. *The fulfillment of FBM orders is currently handled by a family member of the Seller. The corresponding expense of $1,000 per month is estimated by the Seller based on an hourly rate of $20. *Two products in the account have been suspended in the past. The first suspension happened with a newly launched product in 2017. In April 2020 another product was suspended by Amazon due to being Covid-19 related. The Seller assumed this was a mistake on part of Amazon, but the Seller planned to discontinue the product so no measures were taken to revoke the suspension. *The Seller also owns a Shopify website as well as accounts on eBay and Facebook marketplace. The Seller stated these sales channels are only used to sell returns or products that are no longer sold on Amazon and account for less than 1% of total sales. The financials from these sales channels are not included in the P&L and valuation, but the Seller would be willing to transfer the accounts to a Buyer.

This listing is for a display advertising and Amazon Associates business created in July 2018 in the technology niche. The WordPress site features buying guides and informational content for entertainment equipment and related items. The business has experienced strong year-over-year growth in revenues and has an excellent traffic split, with the top three most popular articles accounting for only 6.5% of total page views. The business requires minimal effort from the Seller to maintain. The business earns its income through Mediavine display ads (75%) and Amazon Associates (25%). The top three traffic channels include organic search (94.02%), direct (5.38%), and referral (0.34%). The top three countries driving traffic are the US (56.19%), the UK (11.51%), and Canada (6.42%). The Seller spends around five hours on the business per week, updating plugins, checking earnings, overseeing freelancers, and publishing content. The Seller publishes around 10 articles every month. All of the content is written by freelance writers. Growth opportunities for the Buyer include updating and optimizing older content, creating an info product, building out the existing email list by offering printables or guides, offering a lead generation service, and creating content on more competitive topics.

This listing is for an eCommerce business created in October 2018 in the art and hobbies niches. The Shopify store features unique painting products. The business has a strong social following with 64K total followers. Included in the sale is a fully automated email list that has generated considerable revenue for the business. The business earns 100% of its income through eCommerce. There is an Amazon Seller Central account included in the sale, though sales generated through this account are minimal. The top traffic channels are social (38%), direct (22%), and other (17%). This traffic comes from the US (60%), Canada (8%), and the UK (5%). The business works with artists to launch new artwork products periodically. These high-quality products are created through a custom partnership with the artist who then earns a commission on the sale. Once these designs are created, the core product is manufactured in China. An NDA and licensing contract with the manufacturer will be passed on to the Buyer. The seller also has two warehouses in the US that store inventory. Worldwide shipping is offered through USPS and DHL. The Seller has products from their top-selling artists ready to pass over to a Buyer. The Seller spends 10-15 hours a week on the business. A team of staff is in place to help with the day to day operations but tasks for the Seller include checking in with the managers, processing payments/refunds, monitoring paid ads, artist relations (finding and licensing new products), and checking in with the developers to monitor CRO improvements. The team is made up of three full-time staff members: a customer support manager and two customer support staff. The part-time staff includes a custom product designer, a senior developer, web graphic designer, email graphic designer, US product support assistant, senior media buyer, and China sourcing agent. All employees have agreed to stay on with the new owner. An SEO agency is employed by the Seller to help the business with keyword ranking. New content isn't published regularly, but periodically on the advice of the agency. The agency would also be willing to continue working with a new owner. The email list features 74K subscribers and is already set up with over 150 campaigns, 13 active automation flows, and multiple segmentations including member tiers, opt-ins, repeat buyers, and VIPs. The revenue generated from the email list according to the Klayvio account in 2021 is $1,170,838 (48%,) flows: $555,326 (23%) campaigns: $615,512 (25%). Social media is also a big driver of traffic and revenue for the business. The included accounts are as follows: private Facebook group of customers only (5K and growing), SMS List (20K), Facebook followers (25K) Instagram (24K ), YouTube (10K), Pinterest (500K monthly views). Paid ads are also ran on the following platforms: - Facebook, Instagram, Google Ads, Adroll, and Etsy. The business is well-reviewed with 8300+ 5-Star reviews on the website and recently has started to collect Google reviews: 200+ 5-Star reviews and growing. Many repeat customers purchase through the business with several customers making more than 50 orders. *The business experienced a stock-out in March 2021. Further details can be provided to active Buyers.

This listing is a service, subscription, and SaaS business created in April 2013 in the SEO niche. The SaaS tool is written in C# and built on WordPress and provides services related to online business growth. This business has a strong industry reputation and has experienced year-over-year revenue growth. The company provides end-to-end services for affiliate and digital marketing professionals with a well-known and trusted brand. With a well-trained team of 14 full-time staff members and a robust process, the business offers its customers a wide range of SEO-related services. Supplemented by a library of educational resources, they provide a complete one-stop-shop for all things online business marketing related. With a focus on team and process, the business has successfully productized its SEO services, allowing the team to deliver consistent and repeatable results. Monetized via one-time sales and recurring subscriptions, the business has scaled at a rapid rate. There are 14 full-time staff members located in a variety of countries who work in roles including sales, customer support, content creation, and SEO to name a few. The Seller says they are unaware of the sale of the business but feels confident they would be willing to continue working with the new Buyer. Most have been working with the company for 5+ years. With the management and freelancer team capable of running the day-to-day, a new owner will have plenty of time to dedicate to growth. Customer acquisition through this business comes primarily from word of mouth and referrals from other websites/affiliates. Recurring subscriptions represent 50%+ of gross revenues, customer lifetime value is $3,142, the average monthly revenue per subscriber is $474, the customer retention rate is 80%+, and the churn rate is 15%. The Seller says there is no additional programming needed for the SaaS tool, but they are willing to offer maintenance of the software as a paid service. There are currently ~130 active subscriptions and recurring revenues account for ~50% of total revenues, with 15-20 new subscribers per month, and ~15 cancellations per month. The site drives traffic primarily through direct (59.12%), organic (24.11%), and referral (11.67%). The top 3 countries that generate traffic are the US (53.82%), India (9.54%), and the UK (4.59%). The Seller spends an average of 25 hours per week managing staff, addressing any customer escalation issues, and managing the weekly newsletter/email campaigns. Also included is an email list with ~28,000 subscribers and several social media pages and accounts, including 3 Facebook pages with ~8000, ~1000, and ~10,000 subscribers, a Twitter account with 2000+ followers, a Pinterest account with 3000+ followers, and a Youtube channel with 1000+ subscribers. The Seller states that this listing presents a great acquisition opportunity for a new owner looking to take over a productized digital service business with a dedicated team, strong brand, and clear value proposition in a rapidly-growing niche. A new owner could focus on marketing, podcasting, and influencer/affiliates to grow this business. *The Seller has created a prospectus that provides additional information about his business. This can be provided to unlockers of the listing. *The Seller switched their Google Analytics property from Universal Analytics to Google Analytics 4 in February 2021.