This listing is for an Amazon KDP business created in October 2019 in the religion & spirituality and health & fitness niches. The included Amazon KDP account and 2 ACX accounts feature books and audiobooks on psychic healing and meditation, and psychology. The top 5 books have a 4.3-star average rating over hundreds of reviews. The business has experienced 30% year-over-year growth and requires minimal time to maintain. The business earns from ACX (90%) and Amazon KDP (10%). The top two books make up ~70% of total earnings. The business experiences some seasonality in the Spring. *December 2022 earnings have not been finalized or verified by the day of the valuation and are not included in the valuation. **One of the books was blocked but has since been reinstated and is generating revenue. Further details can be provided upon request.

This listing is for an Amazon FBA and eCommerce business created in October 2014 in the supplements niche. The business is registered through Amazon Brand Registry and features 17 SKUs (with some being duplicate FBM SKUs) related to natural health and fitness supplements. The business is well-branded and the top-selling product has an Amazon’s Choice badge and a 4.3-star rating across 1300+ reviews. Minimal time is required to maintain this business. This business generates revenue from Amazon FBA (94.75%) and eCommerce (5.25%). This business sells only in the US marketplace and all suppliers are located in the US. Inventory is stored at Amazon fulfillment centers and two 3PLs. The 3PLs fulfill all orders off Amazon.

This listing is for an eCommerce business created in May 2020 in the occasions & gifts niche. The Shopify store offers a print-on-demand service that customizes photos. The brand is a leader in its niche with 7,000+ 5-star customer reviews on the website, a 4.7-star rating on Trustpilot with over 480 reviews, and a Facebook Customer Satisfaction Score of 4.8/5. It also gets free influencer/media coverage having been featured on the likes of NBC, CBS News, ABC, and Fox. The TACoS for the business is 36%, the net profits are at 22%, and the business has experienced 86% growth in net profits in the past 12 months. The Seller has built a strong marketing structure for the business: through email marketing to the 100K+ email list it has generated $1,700,000 in revenue, and through SMS marketing to the 16.5K+ list it has generated $2.2M+ in revenue, collectively equating to around 40% of total business revenue. Considerable revenue is also generated through Facebook and Google ads, and more recently, Pinterest advertising. Included in the sale are a Facebook page with 30K+ likes and an Instagram page with 45K+ followers, on which the Seller has created highly engaged audiences. The business drives a high amount of direct traffic due to strong brand recognition in the niche, with the help of a lot of customer-generated content promoting the brand. The top 3 traffic channels for the site are social (46.63%), direct (25.56%), and paid search (12.19%). This traffic comes from the US (93.73%), CA (1.81%), and the UK (1.38%). The Seller runs a monthly unboxing video contest to get customer-generated content. From this content, the Seller produces video ads with customer reactions. The Shopify store offers 209 custom photograph options. All products are produced print-on-demand through 3 printing suppliers. The business works with over 180 freelance artists to produce the products and the Seller has created training materials and documents for these artists. Customers are able to preview their product on the store and request revisions. A team of 6 contracted employees help run the business, which consists of a manager, 2 product supervisors, 2 customer support agents (1 of which also handles business finances), and an ad maker. The employees are willing to continue working for the business on freelancer contracts. *There was a significant decline in profits in Q1 2022 due to the Seller taking time away from the business. Further details can be provided to Unlockers who schedule a call with the Seller.

This listing is for an eCommerce and Amazon FBA business created in February 2017 in the beauty niche. The trademarked brand sells eye makeup through Shopify and Amazon and has been featured on the likes of Cosmopolitan, Vanity Fair, and Glamour. The business sells a total of 421 SKUs (largely made up of product bundles) that have hundreds of positive reviews on Trustpilot and Amazon. Thanks to the help of a team of marketing employees and VAs, the business requires minimal time to maintain. The business earns through eCommerce (93%) and Amazon FBA (7%). Inventory is held worldwide in Texas, Australia, the UK, and the Netherlands and is used to fulfill Shopify orders. FBA orders are sent from the US and UK warehouses. A team consisting of a head of marketing, an employee who manages the influencers, an employee who manages social media and content production, and 3 VAs. All employees can continue working with the business. The Shopify store drives traffic from paid ads (64.29%), direct (11.82%), and other sources (9.15%). This traffic comes from the US (43.32%), AU (12.29%), and CA (11.25%). *The Sellers state that February's performance was low due to an error with the Facebook ad account that was the fault of Facebook. Further details can be provided to Unlockers who schedule a call with the Sellers. **3PL warehouses are utilized in Texas, Australia, UK, and the Netherlands. A buyer would be required to obtain an Australian Business Number (ABN) and Australian Company Number (ACN) if they want to continue storing inventory in Australia. The seller estimates that approximately 16% of Shopify sales are from Australia, and is open to excluding this portion from the valuation if a buyer is unable to continue operating in Australia. Please note that this only applies to Shopify sales, and that Amazon is totally unaffected. ***The UK Shopify store was merged with the US store in December 2021.

This listing is for an Amazon FBA business created in June 2018 in the design, art, hobbies, and bed & bath niches. There are two Amazon Seller Central accounts, one of which is registered through Amazon Brand Registry and features 21 SKUs related to various household and organization products. The top SKUs maintain a 4.8-star average rating across hundreds of reviews. This business sells entirely in North America and requires minimal time to maintain. There are four suppliers, all located in China. Inventory is shipped directly to the Seller’s home where it is stored and shipped to Amazon fulfillment centers. Storage and shipping of inventory can be taken over by a 3PL.

This listing is for a display advertising business created in January 2005 in the news and information niches. The DR64 WordPress site features informational and news articles on celebrities and pop culture. The site has been growing steadily year over year, drives traffic evenly from multiple sources, and has a social media following of 41,000+. Overall, the business requires minimal time to maintain. The business is run with the help of 6 freelance writers. There is a significant social media following for the business on Facebook (19,000), Instagram (5,500), and Twitter (16,900). The top 3 traffic channels for the site are direct (42.52%), organic search (23.8%), and social (20.22%). The top 3 countries driving this traffic are the US (65.89%), CA (12.34%), and GB (5.41%).

This listing is for an Amazon FBA, eCommerce, and wholesale business created in February 2014 in the home niche. The included Amazon Seller Central account features 45 SKUs for home textile products. The top-selling product is rated 4.5 stars with 5.9K+ reviews and all other products have tens to hundreds of positive reviews. The business has experienced 37% year-over-year growth and requires minimal effort to maintain thanks to the help of three employees. The business earns from Amazon FBA (52%), Walmart (38%), wholesale (9%), and eCommerce/DropShipping (1%). The top 5 SKUs account for 84% of the total business revenue. The business has three suppliers, two located in Pakistan and one located in the US. It also uses a 3PL based in the US. All three of the employees are located in Pakistan. Employee one takes care of the supply chain, inventory forecasting, and inventory reconciliation. Employee two manages advertising and promotions, listing creation, and SEO. Employee three handles customer service, reporting, analytics, and general business admin.

This listing is for an Amazon FBA business created in July 2017 in the kitchenware, home, and beauty niches. The included Amazon Seller Central account is registered with Amazon Brand Registry and features 53 SKUs for luxury crockery and baby safety products. The best-selling SKU has 1,000+ reviews with a 4.7-star rating and all other products have hundreds or thousands of positive reviews. The TACoS for the business is 3.87% and the COGS is 25.8%. The business has a strong earnings history and has experienced year-on-year growth in sales and net profit. The business earns a small percentage of sales through Shopify (>1%). It also earns a tiny amount of revenue through affiliate links. There are 5 suppliers all located in China. For USA orders, inventory is sent to an Amazon Warehouse and a 3PL in Oakland; for Canadian orders, inventory is sent to an Amazon Warehouse and a 3PL in Montreal; for UK orders inventory is sent to an Amazon Warehouse and a 3PL; for Australia orders inventory is sent to an Amazon Warehouse. There is a shipping agent partner associated with the business who coordinates orders from all 5 suppliers and ships them out in the cheapest way possible. The shipping agent has their own warehouse in Shenzhen where they combine the orders from different suppliers. There is a team of employees helping run the business, consisting of a VA from Bangladesh who carries out customer service and general Amazon and non-Amazon tasks, a VA from Pakistan who works on Amazon listings and carries out other Amazon technical tasks, a VA from Bangladesh who monitors PPC campaigns, and regular freelancers for creative design (based in Croatia) and 3D modeling (based in Russia). All of the VA contracts will be included in the sale, but there are no contracts with the freelancers. None of the employees are aware of the sale, but they will be continuing with a new owner. *As the business generated sales of more than $75,000 on the Australian marketplace in 2021, it would have been required to get registered for GST and pay/collect GST in 2022. The sellers haven't registered the business yet but will do so soon. An expense for GST in Australia was added from January 2022 onwards. **There is currently one loan and a credit line associated with the business.

This listing is for a display advertising and Amazon Associates business created in October 2020 in the home and hobbies niches. The WordPress site features informational articles, guides, product reviews, and listicles about a popular craft. The site contains high-quality and trustworthy content with established organic rankings. Traffic is well spread across the site, with no page receiving more than 2.52% of total traffic. The business earns its income through Mediavine display ads (76.4%%) and Amazon Associates (23.6%). The top three traffic channels include organic search (92.29%), direct (7.22%), and referral (0.26%). The top three countries driving traffic are the US (78.36%), Canada (7.03%), and the UK (5.62%). The business employs three in-house staff who upload content to WordPress and do email outreach, as well as seven part-time writers. New content is added to the site on a monthly basis. The current staff (including writers) plan on staying with the Seller after the sale. *Due to recent volatility in traffic, it was initially assumed that the website may have been impacted by the August 2022 Google algorithm update. However, the seller discovered on the 23rd of October that there was a technical issue with the website preventing Google from fetching all of the pages from the sitemap. After resolving the issue there has been a significant rebound in traffic.

This listing is for an eCommerce business created in July 2021 in the occasions & gifts niche. The Shopify store sells personalized products for weddings. The customized products are handmade and the business has a significant social media presence, including 24K Facebook followers. The business uses three suppliers based in China. The Seller works directly with the factories producing the items and they ship directly to the final customers. The top three traffic channels for the site are paid search (74.13%), social (12.65%), and direct (10.3%). This traffic comes from the US (45.16%), the UK (11.42%), and Canada (10.92%). The top 3 pages generate 16.78%, 10.82%, and 6.82% of the site’s total traffic. The business employs an operational manager and a customer service employee on a full-time basis, as well as Google Ads media buyers, a social media manager and content creator, photographers, and a video editing agency on a contractual basis.