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Broker Description |
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Entries
Date listed | Listing Title | Niche | Broker | List Price | Revenue | Profit | Multiple | Vetted? | |
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02/9/23 | $24.3K Per Month Display Advertising Site in the Home Niche | Home | Empire Flippers | $939,727 | $24,330 | $22,374 | 42 |
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Price was adjusted to $939,727 (reduced by $111,872).List Price$939,727 Average Monthly Revenue$24,330 Average Monthly Profit$22,374 Multiple42 NicheHome Age2 BrokerEmpire Flippers Our Commentary
Broker DescriptionThis listing is for a display advertising and Amazon Associates business created in July 2019 in the home niche. The DR32 WordPress site features informational articles, infographics, and local business information on pest management. The site has a strong backlink profile with links from sites including AAA, Martha Stewart, Wikihow, The Sun, Express, and Homes & Gardens. The site has a consistent history of ranking highly for competitive keywords, has good traffic spread, and thanks to the help of a team of writers, editors, and designers it requires minimal time to maintain. The business earns from Mediavine (87.59%), Amazon Associates (11.91%), and Lead gen (0.50%). Traffic comes from organic search (91.55%), direct (7.54%), and social (0.56%). The top 3 countries driving this traffic are the US (70.22%), the UK (9.19%), and CA (9.16%). The top-three traffic pages drive no more than 19% of total site traffic. A team of writers, editors, and graphic designers assist in the operation of the business. Some of the employees may be willing to continue with the Buyer after the sale. Further details can be provided upon request. *A Buyer will need to repurchase all stock photo licenses, though a small portion of the stock photo licenses may transfer. The Seller can potentially provide a link to all photos used in articles on the site with links to license them, but it is up to the Buyer to make sure they are correct. Further details can be provided to Buyers who schedule a call with the Seller. **The drop in traffic in January isn't solely related to the seasonality of the site. Further details can be provided by the Seller upon request. ***The Seller owns another site in a shouldering niche to the one for sale. The Seller is open to discussing a specific non-compete agreement around keywords/search terms with a Buyer. ****Amazon offered some of their Associates accounts higher commission rates during Q4 2022. This business has opted-in to higher Amazon Associates commission rates from Oct 1st - December 31st, which means earnings could be higher than normal during these months. After December 31st, 2022, commission rates have returned to their normal fee schedule. *****This site is currently approved for Mediavine Pro which guarantees a higher revenue share (85%). The seller believes that a new owner would likely get accepted onto the Mediavine Pro program. VIEW FULL LISTING Order a Professional Assessment |
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02/9/23 | $651.6K Per Month eCommerce Site in the Occasions & Gifts Niche | Occasions & Gifts | Empire Flippers | $4,546,225 | $651,573 | $126,284 | 36 |
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Price was adjusted to $4,546,225 (increased by $73,652).List Price$4,546,225 Average Monthly Revenue$651,573 Average Monthly Profit$126,284 Multiple36 NicheOccasions & Gifts Age2 BrokerEmpire Flippers Our Commentary
Broker DescriptionThis listing is for an eCommerce business created in May 2020 in the occasions & gifts niche. The Shopify store offers a print-on-demand service that customizes photos. The brand is a leader in its niche with 7,000+ 5-star customer reviews on the website, a 4.7-star rating on Trustpilot with over 480 reviews, and a Facebook Customer Satisfaction Score of 4.8/5. It also gets free influencer/media coverage having been featured on the likes of NBC, CBS News, ABC, and Fox. The TACoS for the business is 36%, the net profits are at 22%, and the business has experienced 86% growth in net profits in the past 12 months. The Seller has built a strong marketing structure for the business: through email marketing to the 100K+ email list it has generated $1,700,000 in revenue, and through SMS marketing to the 16.5K+ list it has generated $2.2M+ in revenue, collectively equating to around 40% of total business revenue. Considerable revenue is also generated through Facebook and Google ads, and more recently, Pinterest advertising. Included in the sale are a Facebook page with 30K+ likes and an Instagram page with 45K+ followers, on which the Seller has created highly engaged audiences. The business drives a high amount of direct traffic due to strong brand recognition in the niche, with the help of a lot of customer-generated content promoting the brand. The top 3 traffic channels for the site are social (46.63%), direct (25.56%), and paid search (12.19%). This traffic comes from the US (93.73%), CA (1.81%), and the UK (1.38%). The Seller runs a monthly unboxing video contest to get customer-generated content. From this content, the Seller produces video ads with customer reactions. The Shopify store offers 209 custom photograph options. All products are produced print-on-demand through 3 printing suppliers. The business works with over 180 freelance artists to produce the products and the Seller has created training materials and documents for these artists. Customers are able to preview their product on the store and request revisions. A team of 6 contracted employees help run the business, which consists of a manager, 2 product supervisors, 2 customer support agents (1 of which also handles business finances), and an ad maker. The employees are willing to continue working for the business on freelancer contracts. *There was a significant decline in profits in Q1 2022 due to the Seller taking time away from the business. Further details can be provided to Unlockers who schedule a call with the Seller. VIEW FULL LISTING Order a Professional Assessment |
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02/9/23 | $220.0K Per Month Amazon FBA Site in the Kitchenware Niche | Beauty, Home, Kitchenware | Empire Flippers | $2,210,669 | $220,033 | $46,056 | 48 |
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Price was adjusted to $2,210,669 (increased by $6,055).List Price$2,210,669 Average Monthly Revenue$220,033 Average Monthly Profit$46,056 Multiple48 NicheBeauty, Home, Kitchenware Age4 BrokerEmpire Flippers Our Commentary
Broker DescriptionThis listing is for an Amazon FBA business created in July 2017 in the kitchenware, home, and beauty niches. The included Amazon Seller Central account is registered with Amazon Brand Registry and features 53 SKUs for luxury crockery and baby safety products. The best-selling SKU has 1,000+ reviews with a 4.7-star rating and all other products have hundreds or thousands of positive reviews. The TACoS for the business is 3.87% and the COGS is 25.8%. The business has a strong earnings history and has experienced year-on-year growth in sales and net profit. The business earns a small percentage of sales through Shopify (>1%). It also earns a tiny amount of revenue through affiliate links. There are 5 suppliers all located in China. For USA orders, inventory is sent to an Amazon Warehouse and a 3PL in Oakland; for Canadian orders, inventory is sent to an Amazon Warehouse and a 3PL in Montreal; for UK orders inventory is sent to an Amazon Warehouse and a 3PL; for Australia orders inventory is sent to an Amazon Warehouse. There is a shipping agent partner associated with the business who coordinates orders from all 5 suppliers and ships them out in the cheapest way possible. The shipping agent has their own warehouse in Shenzhen where they combine the orders from different suppliers. There is a team of employees helping run the business, consisting of a VA from Bangladesh who carries out customer service and general Amazon and non-Amazon tasks, a VA from Pakistan who works on Amazon listings and carries out other Amazon technical tasks, a VA from Bangladesh who monitors PPC campaigns, and regular freelancers for creative design (based in Croatia) and 3D modeling (based in Russia). All of the VA contracts will be included in the sale, but there are no contracts with the freelancers. None of the employees are aware of the sale, but they will be continuing with a new owner. *As the business generated sales of more than $75,000 on the Australian marketplace in 2021, it would have been required to get registered for GST and pay/collect GST in 2022. The sellers haven't registered the business yet but will do so soon. An expense for GST in Australia was added from January 2022 onwards. **There is currently one loan and a credit line associated with the business. VIEW FULL LISTING Order a Professional Assessment |
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02/9/23 | $1423.6K Per Month Subscription-Box Site in the Jewelry Niche | Jewelry, Personal Care, Religion & Spirituality | Empire Flippers | $12,968,710 | $1,423,582 | $264,668 | 49 |
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Price was adjusted to $12,968,710 (increased by $422,536).List Price$12,968,710 Average Monthly Revenue$1,423,582 Average Monthly Profit$264,668 Multiple49 NicheJewelry, Personal Care, Religion & Spirituality Age4 BrokerEmpire Flippers Our Commentary
Broker DescriptionThis listing is for a subscription box and eCommerce business created in March 2018 in the jewelry, religion & spirituality, and personal care niches. The Shopify store offers subscription boxes of spiritual jewelry and personal care products. The trademarked brand has a subscriber base of 30K members, an email list of over 230K subscribers, and over 500K followers on social media. The business has experienced 70% year-on-year growth in revenue. The business earns through subscription boxes (90%) and eCommerce (10%). The number of new monthly subscribers is currently at a rate of 4K-6K per month. The average orders per customer/subscriber is 6.4, the LTV is around $250, and the CPA is around $40 in the US and $16 in Canada based on the Seller's own analysis. The TACoS is 15%, the COGS is 33%, and the LTV/CAC ratio is 256:40. Most of the revenue is made up of recurring orders. The business has one main supplier located in China and 6-7 smaller suppliers located in China, India, and the US. All orders are fulfilled automatically via a 3PL. In the past few months, the business has allocated around 150K worth of stock in to Slovakia to test the EU market. The site has a high-quality backlink profile and the majority of organic traffic is driven through branded keywords. Over 99% of traffic comes from the US. Paid advertising through Facebook, Google, and TikTok accounts for 60% of the total site traffic. A company of 64 employees running multiple businesses operates this business. Approximately 25 employees work exclusively/mainly for this business. The team of 25 is made up of positions including a customer support team, copywriters, developers, email marketers, graphic designers, social media managers, inventory managers, a HR manager, a media buyer, and ads & video editors. The Seller is unable to confirm whether the team will be able to continue working with the business after the sale. Further details can be provided to Unlockers who schedule a call with the Seller. *Please note that 80% of the orders and most of the business's revenue is not shown in Google Analytics as it is recurring revenue. This is tracked by a 3rd party app and the Seller can provide more detailed information to Unlockers of this listing. VIEW FULL LISTING Order a Professional Assessment |
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02/9/23 | $43.9K Per Month Amazon KDP Site in the Health & Fitness Niche | Culinary, Health & Fitness | Empire Flippers | $1,140,000 | $43,915 | $30,000 | 38 |
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Price was adjusted to $1,140,000 (increased by $176,575).List Price$1,140,000 Average Monthly Revenue$43,915 Average Monthly Profit$30,000 Multiple38 NicheCulinary, Health & Fitness Age2 BrokerEmpire Flippers Our Commentary
Broker DescriptionThis listing is for an Amazon KDP business created in April 2020 in the health & fitness and culinary niches. The included Amazon KDP account features 61 books in paperback, hardback, eBook, and audiobook format. The book topics include alternative herbal and nutritional remedies, crafts, cooking, and exercise. The top-selling books have hundreds of positive reviews and one is a best seller. The business has experienced recent growth and requires minimal effort from the Seller to maintain. The business earns from Amazon KDP (84%) and ACX (16%). Revenue is diversified nicely across the top-selling books, with no book accounting for more than 32% of total revenue. Included in the sale is a Facebook account with over 2,000 followers and two email lists for two separate brands. A social media manager has recently been hired to grow the social presence of the brand. The Seller can provide more details of this to unlockers of the listing. 90% of the books have been written by ghostwriting agencies. *Two years ago two of the Seller's books on the same topic were blocked for trademark issues. They weren't aware of the trademark. The issue has been resolved with no repercussions on the KDP account. Further details can be provided upon request. VIEW FULL LISTING Order a Professional Assessment |
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02/9/23 | $151.9K Per Month Amazon FBA Site in the Home Niche | Home | Empire Flippers | $981,925 | $151,904 | $25,178 | 39 |
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Price was adjusted to $981,925 (increased by $17,364).List Price$981,925 Average Monthly Revenue$151,904 Average Monthly Profit$25,178 Multiple39 NicheHome Age9 BrokerEmpire Flippers Our Commentary
Broker DescriptionThis listing is for an Amazon FBA, eCommerce, and wholesale business created in February 2014 in the home niche. The included Amazon Seller Central account features 45 SKUs for home textile products. The top-selling product is rated 4.5 stars with 5.9K+ reviews and all other products have tens to hundreds of positive reviews. The business has experienced 37% year-over-year growth and requires minimal effort to maintain thanks to the help of three employees. The business earns from Amazon FBA (52%), Walmart (38%), wholesale (9%), and eCommerce/DropShipping (1%). The top 5 SKUs account for 84% of the total business revenue. The business has three suppliers, two located in Pakistan and one located in the US. It also uses a 3PL based in the US. All three of the employees are located in Pakistan. Employee one takes care of the supply chain, inventory forecasting, and inventory reconciliation. Employee two manages advertising and promotions, listing creation, and SEO. Employee three handles customer service, reporting, analytics, and general business admin. VIEW FULL LISTING Order a Professional Assessment |
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02/9/23 | $37.4K Per Month Display Advertising Site in the Art Niche | Art, Children, News & Education | Empire Flippers | $1,746,912 | $37,388 | $36,394 | 48 |
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Price was adjusted to $1,746,912 (increased by $46,355).List Price$1,746,912 Average Monthly Revenue$37,388 Average Monthly Profit$36,394 Multiple48 NicheArt, Children, News & Education Age12 BrokerEmpire Flippers Our Commentary
Broker DescriptionThis listing is for a display advertising, ecommerce, and Amazon Associates business created in January 2010 in the art, children, and news & education niches. The WordPress site features informational and review-type content surrounding educational guides for children. The DR71 site drives traffic primarily through organic traffic and ranks for competitive keywords. There is a massive social media following with over 2M followers across all social channels. This business requires minimal time to maintain. This business generates revenue from display advertising (82%), ecommerce (17%), and Amazon Associates (1%). Traffic comes primarily from organic search (75.03%), direct (11.8%), and social (9.71%). The top three countries driving traffic are the US (56.82%), the UK (6.46%), and Canada (5.84%). Content is created by freelance writers. Content has been published regularly since March 2021. In recent months existing content has been updated to ensure the website maintains and improves existing rankings. VIEW FULL LISTING Order a Professional Assessment |
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02/9/23 | $258.5K Per Month Amazon FBA Site in the Kitchenware Niche | Apparel & Accessories, Kitchenware | Empire Flippers | $2,241,377 | $258,511 | $48,726 | 46 |
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Price was adjusted to $2,241,377 (reduced by $97,451).List Price$2,241,377 Average Monthly Revenue$258,511 Average Monthly Profit$48,726 Multiple46 NicheApparel & Accessories, Kitchenware Age2 BrokerEmpire Flippers Our Commentary
Broker DescriptionThis listing is for an Amazon FBA business created in March 2020 in the kitchenware and apparel & accessories niches. Included with the business are 2 Amazon Seller Central accounts (1 for the Americas and 1 for Europe under 1 legal entity) selling 15 SKUs for food storage devices and related accessories. The business has experienced strong year-over-year growth of 60%. It also performed very well during Q4 2022 and in particular December, surpassing the Seller's expectations. The SKUs have received excellent reviews and rankings. The best-selling SKU has a 4.4-star rating across 9K+ reviews and is ranked #10 in its category. The products are sold in the US, Canada, Mexico, the UK, Germany, Italy, Spain, France, Poland, the Netherlands, and Turkey. The Sellers are also in the process of expanding to UAE and Australia. These markets are already registered, the Sellers just need to ship stock to them (part of next year's plan). The business uses five suppliers, all based in China. Inventory is shipped from the suppliers directly to Amazon warehouses. The business employs a team of four virtual assistants who work on listing maintenance and optimization, customer CRM and support, and product research. The VAs will not be able to continue with a Buyer as they will be retained by the Sellers. However, the Seller would be willing to coordinate with the Buyer to make sure this doesn't affect the transition. VIEW FULL LISTING Order a Professional Assessment |
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02/9/23 | $92.6K Per Month Affiliate Site in the Technology Niche | Technology | Empire Flippers | $2,001,842 | $92,596 | $76,994 | 26 |
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Price was adjusted to $2,001,842 (increased by $85,276).List Price$2,001,842 Average Monthly Revenue$92,596 Average Monthly Profit$76,994 Multiple26 NicheTechnology Age8 BrokerEmpire Flippers Our Commentary
Broker DescriptionThis listing is for an affiliate business created in November 2014 in the technology niche. The business is currently owned by 3 partners, all with equal shares in the company, and all have agreed to the sale. The partners have outsourced all day-to-day runnings to a fully functioning team. This means they only spend a combined 10 hours a month on the business between the three partners. The partners' responsibilities include overseeing the ongoing business strategy and managing the affiliate accounts. Included in the sale are 37 domains for websites in 19 different languages that offer news, reviews, and buying guides for a wide variety of gadgets, hardware, and software. This well-established brand has over 100K active users and has been featured on the likes of Fox News and Time magazine. The team consists of 15 staff with the following roles: general affairs manager, senior project manager, project managers, assistant managers, developer, webmaster, graphic designer, and a content writer. The Seller also outsources content writing to writers who are native in the respective languages. All employee contracts will be included in the sale. The amount of content produced varies month to month but averages at about four articles a month per geo of each site. Traffic to the site primarily comes from organic search (~80%), with the rest coming from direct (~16%), and referral (~2%). The traffic for the US site comes from the US (~51%), GB (~14%), and CA (~7%). Included in the sale is a customized dashboard to track sales across all affiliates and sites to pull reports, as well as a custom WordPress plugin to monitor keywords across all sites and pages in one place. The business has special commission rates with affiliates in one of the sub-niches the business produces content for. These special rates can be passed on with the affiliate accounts to the new owner. VIEW FULL LISTING Order a Professional Assessment |
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02/9/23 | $50.9K Per Month Amazon KDP Site in the Books Niche | Books | Empire Flippers | $1,344,107 | $50,947 | $49,782 | 27 |
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Price was adjusted to $1,344,107 (reduced by $16,848).List Price$1,344,107 Average Monthly Revenue$50,947 Average Monthly Profit$49,782 Multiple27 NicheBooks Age3 BrokerEmpire Flippers Our Commentary
Broker DescriptionThis listing is for an ACX and Amazon KDP business created in December 2019 in the books niche. The business includes 12 titles in eBook, paperback, and hardcover formats and 78 audiobooks largely covering self-help topics, especially related to psychology. The business has experienced year-over-year growth in both sales and net profit and because freelance writers produce the books, it requires minimal effort from the Seller to maintain. The business earns the majority of its income through ACX (78%), with the remaining revenue coming from Amazon KDP (10%), Findaway voices (9%), IngramSpark (1%), Draft2Digital (1%), and other publishing platforms (1%). Some of the more popular audiobooks have been sold in English, Spanish, German, and Italian. The Seller spends around 2 hours on the business per week, monitoring sales, conducting market research, overseeing writers, and checking and optimizing ads. All of the books were written by freelance writers, with one new book released per month. The Seller is in the process of publishing more than 100 books on PublishDrive, which is an aggregator for the worldwide distribution of ebooks, paperbacks, and audiobooks, and this distribution will also land the books in China. A French version of the flagship book is also in the process of being created. Growth opportunities for the Buyer include publishing new books, releasing popular books in additional languages, and building and monetizing an email list. VIEW FULL LISTING Order a Professional Assessment |