page title icon Measure Health of a Niche Site: 3 Basic and 4 Out-Of-Box Ways

Whether you are buying a site or working on an existing site in your portfolio, continuously checking the “health” of your site is critical.

The traffic increases and earnings increases only tell part of the story when analyzing a site, but they can also be hiding some potential health issues the site has. Understanding how to dig into the numbers to measure the actual health of the niche site is a critical skill.

In this write-up, I cover the following:

  • 3 common ways most people gauge site health
  • 4 out-of-the-box ways you should gauge health
  • Reasons why I measure the health of my sites (post-acquisition)

Let’s get into it!


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Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.


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