We acquired a website in the outdoor vertical in April 2020 for $23,000 at a 75X multiple. Learn how we grew the site to earn $4,000/mo and then sold for $175,000.
We share the highlights and the setbacks. No fluff. Actionable content guaranteed.
In April 2020, the asset was purchased for $23,000 from the Flippa marketplace. The site at the time was earning $300 per month on average of the trailing 6-months. The site was receiving 100,000 page views per month on average. We saw immediate opportunities for easy wins that would significantly grow the website.
The site is in a seasonal niche thus the dropdown in revenue during the winter months. The site is monetized via Amazon Associates, private affiliate networks, CPA-based networks, and display advertisements. We have more than 20 revenue streams.
As of March 2022, we sold the site for $175,000 within 1-week of listing it in our Deal Flow newsletter.
The detailed case study writeups are summarized below and the full list can be found here.
|Mar 2022||N/A||We sold the website for $175,000 to a buyer in our newsletter! This ends the case study!|
|2021 Recap||$49,735||Read the annual recap of growing this site. I share revenues, costs, valuation, growth tactics, failures, and more.||Read|
|Aug 2021||$3,896||Traffic was at 62,570 pageviews. How I onboared a direct advertiser, and how I am setting up a digital product funnel.||Read|
|Jul 2021||$3,208||Traffic at 60,395 pageviews. Purchased a link detox that resulted in 1,661 domains that were disavowed in Google.||Read|
|Jun 2021||$3,644||Traffic was at 59,745 pageviews with Ezoic earning now $15/day as a new revenue stream. I explain a Google Sheet I am using to track which pages need CRO.||Read|
|May 2021||$3,804||Traffic is very volatile. The website operator has been let go. Site is now in "maintenance mode" for 6 months.||Read|
|Apr 2021||$3,779||106 articles updated||Read|
|Mar 2021||$4,511||New title tag optimization. Silo topic is bringing in 6K visitors. Rebuilding shoulder niche site on aged domain.||Read|
|Feb 2021||$3,360||Keyword position updates. Optimal commercial vs information content. Website operator update.||Read|
|Jan 2021||$5,274||Guest posts from e-commerce brands. Replacing Elementor with GenerateBlocks. Shoulder site update.||Read|
|Dec 2020||$3,723||Recap of improvements in 2020. Hiring of a website operations manager.||Read|
|Nov 2020||$4,271||Return on investment achieved! Launch of new shoulder site. GA automation.||Read|
|Oct 2020||$6,250||Display ad setup via NeworMedia, Ex.co, and LockerDome. Amazon Prime Day promotion results.||Read|
|Sep 2020||$6,320||Hiring more writers. Adding product popup boxes. Google indexing issues.||Read|
|Aug 2020||$6,969||Purchase rights to 7 e-books. Facebook group partnerships for emails.||Read|
|Jul 2020||$7,539||Breakdown of email marketing strategy. Renting out email list for revenue. Income diversification stats.||Read|
|Jun 2020||$3,858||Private partnership structure with Amazon brands. Content audit process. Pinterest strategy.||Read|
|May 2020||$3,666||Acquisition details: purchased at a 75X multiple for $23,000. Google May 2020 core update. Amazon commission cut.||Read|
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Each monthly report includes the revenues, costs, and traffic stats, plus highlights, improvements, and plans for the following month. Check out these actionable reports: