page title icon Outdoor Niche Site Case Studies

We acquired a website in the outdoor vertical in May 2020 for $23,000 at a 75X multiple. We cover the ins and outs of our growth strategies every single month.

Get early access to case studies showing how we grow this asset

We share the highlights and the setbacks. No fluff. Actionable content guaranteed.

Project Summary

In April 2020, the asset was purchased for $23,000 from the Flippa marketplace. The site at the time was earning $300 per month on average of the trailing 6-months. The site was receiving 100,000 pageviews per month on average. We saw immediate opportunities for easy wins that would significantly grow the website.

We currently manage and are growing this website. The site is in a seasonal niche thus the dropdown in revenue during the winter months. The site is monetized via Amazon Associates, private affiliate networks, CPA-based networks, and display advertisements. We have more than 20 revenue streams.

The detailed case study writeups are summarized below and the full list can be found here.

May 2021$3,804Traffic is very volatile. The website operator has been let go. Site is now in "maintenance mode" for 6 months.Read
Apr 2021$3,779106 articles updatedRead
Mar 2021$4,511New title tag optimization. Silo topic is bringing in 6K visitors. Rebuilding shoulder niche site on aged domain.Read
Feb 2021$3,360Keyword position updates. Optimal commercial vs information content. Website operator update.Read
Jan 2021$5,274Guest posts from e-commerce brands. Replacing Elementor with GenerateBlocks. Shoulder site update.Read
Dec 2020$3,723Recap of improvements in 2020. Hiring of a website operations manager.Read
Nov 2020$4,271Return on investment achieved! Launch of new shoulder site. GA automation.Read
Oct 2020$6,250Display ad setup via NeworMedia,, and LockerDome. Amazon Prime Day promotion results.Read
Sep 2020$6,320Hiring more writers. Adding product popup boxes. Google indexing issues.Read
Aug 2020$6,969Purchase rights to 7 e-books. Facebook group partnerships for emails.Read
Jul 2020$7,539Breakdown of email marketing strategy. Renting out email list for revenue. Income diversification stats.Read
Jun 2020$3,858Private partnership structure with Amazon brands. Content audit process. Pinterest strategy.Read
May 2020$3,666Acquisition details: purchased at a 75X multiple for $23,000. Google May 2020 core update. Amazon commission cut.Read

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Case Studies

Each monthly report includes the revenues, costs, and traffic stats, plus highlights, improvements, and plans for the following month. Check out these actionable reports: