We acquired a website in the outdoor vertical in May 2020 for $23,000 at a 75X multiple. We cover the ins and outs of our growth strategies every single month.
We share the highlights and the setbacks. No fluff. Actionable content guaranteed.
In April 2020, the asset was purchased for $23,000 from the Flippa marketplace. The site at the time was earning $300 per month on average of the trailing 6-months. The site was receiving 100,000 pageviews per month on average. We saw immediate opportunities for easy wins that would significantly grow the website.
We currently manage and are growing this website. The site is in a seasonal niche thus the dropdown in revenue during the winter months. The site is monetized via Amazon Associates, private affiliate networks, CPA-based networks, and display advertisements. We have more than 20 revenue streams.
Below you will find a project dashboard with high-level metrics such as revenues, costs, and traffic that is updated monthly. The detailed case study writeups are summarized below and the full list can be found here.
|May 2021||$3,804||Traffic is very volatile. The website operator has been let go. Site is now in "maintenance mode" for 6 months.||Read|
|Apr 2021||$3,779||106 articles updated||Read|
|Mar 2021||$4,511||New title tag optimization. Silo topic is bringing in 6K visitors. Rebuilding shoulder niche site on aged domain.||Read|
|Feb 2021||$3,360||Keyword position updates. Optimal commercial vs information content. Website operator update.||Read|
|Jan 2021||$5,274||Guest posts from e-commerce brands. Replacing Elementor with GenerateBlocks. Shoulder site update.||Read|
|Dec 2020||$3,723||Recap of improvements in 2020. Hiring of a website operations manager.||Read|
|Nov 2020||$4,271||Return on investment achieved! Launch of new shoulder site. GA automation.||Read|
|Oct 2020||$6,250||Display ad setup via NeworMedia, Ex.co, and LockerDome. Amazon Prime Day promotion results.||Read|
|Sep 2020||$6,320||Hiring more writers. Adding product popup boxes. Google indexing issues.||Read|
|Aug 2020||$6,969||Purchase rights to 7 e-books. Facebook group partnerships for emails.||Read|
|Jul 2020||$7,539||Breakdown of email marketing strategy. Renting out email list for revenue. Income diversification stats.||Read|
|Jun 2020||$3,858||Private partnership structure with Amazon brands. Content audit process. Pinterest strategy.||Read|
|May 2020||$3,666||Acquisition details: purchased at a 75X multiple for $23,000. Google May 2020 core update. Amazon commission cut.||Read|
Here is the monthly traffic breakdown.
Here is the detailed monthly revenue and cost breakdown.
Here is the detailed cost breakdown by source (i.e., content, VAs).
Each monthly report includes the revenues, costs, and traffic stats, plus highlights, improvements, and plans for the following month. Check out these actionable reports: