page title icon Outdoor Site Case Studies

We acquired a website in the Outdoor vertical in May 2020. We cover the ins and outs of our growth strategies every single month.

Get early access to case studies showing how we grow this asset

We share the highlights and the setbacks. No fluff. Actionable content guaranteed.

Project Summary

In April 2020, the asset was purchased for $23,000 from the Flippa marketplace. The site at the time was earning $300 per month on average of the trailing 6-months. The site was receiving 100,000 pageviews per month on average. We saw immediate opportunities for easy wins that would significantly grow the website.

We currently manage and are growing this website. The site is in a seasonal niche thus the dropdown in revenue during the winter months. The site is monetized via Amazon Associates, private affiliate networks, CPA-based networks, and display advertisements. We have more than 20 revenue streams.

Below you will find a project dashboard with high-level metrics such as revenues, costs, and traffic that is updated monthly. The detailed case study writeups can be found here.

Metrics (KPIs)

Here are the high-level key-performance indicators for the end of the last full-month (November 2020).

Revenue

$4,271

Costs

$1,930

Traffic

90,049

$/User

0.047


Traffic

Here is the monthly traffic breakdown.


Revenue vs Costs

Here is the detailed monthly revenue and cost breakdown.


Costs by Source

Here is the detailed cost breakdown by source (i.e., content, VAs).


Case Studies

Each monthly report includes the revenues, costs, and traffic stats, plus highlights, improvements, and plans for the following month. Check out these actionable reports: