Wellness Site Case Studies
We share the highlights and the setbacks. No fluff. Actionable content guaranteed.
In August 2020, we acquired a website in the wellness/lifestyle niche from a private broker marketplace. This is a content website that was owned by a passionate individual that wrote high-quality content.
This website is part of an experiment of a multi-investor and operator business structure. We discussed the structure in detail in this case study update. In summary, two investors (including us) put down the capital to buy the site and the monthly operating costs, and we partner with an operator who manages the day-to-day. We split equity 50% to investors, and 50% to operator.
The website was earning $250 per month in the trailing 6-months when acquired. The website is currently earning $900/month. The site is monetized with Amazon Associates, ShareASale network of brands, and Ezoic display ads.
Below you will find a project dashboard with high-level metrics such as revenues, costs, and traffic that is updated monthly. The detailed case study writeups are summarized in the table below and all posts can be found here.
| Update | Revenue | Summary | |
|---|---|---|---|
| Dec 2020 | $936 | SITE SOLD: site was sold via Flippa for $30,100. Why did we sell? Upsides remaining for the new buyer. | Read |
| Nov 2020 | $943 | Plans for flipping the site. Recap of stats. | Read |
| Oct 2020 | $610 | New website redesign removing Divi for StudioPress. Impact of page speed load times due to Ezoic. | Read |
| Sep 2020 | $378 | Streamlined content pipeline, Pinterest, and on-page SEO strategy is shared. | Read |
| Aug 2020 | $338 | Investor-operator partnership update. Perform on-page improvements, stabilization of earnings, content audit, improve site speed, and added new content. | Read |
| Jul 2020 | N/A | Start of case study. How we partnered with a website operator with 50% equity split. | Read |
Here is the monthly traffic breakdown.
Here is the detailed monthly revenue and cost breakdown.
Here is the detailed cost breakdown by source (i.e., content, VAs).
Each monthly report includes the revenues, costs, and traffic stats, plus highlights, improvements, and plans for the following month. Check out these actionable reports:
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