We acquired this website with another investor on August 2020 from a private broker. We brought on an Operator to manage the business while we provide the high-level strategy.
We share the highlights and the setbacks. No fluff. Actionable content guaranteed.
In August 2020, we acquired a website in the wellness/lifestyle niche from a private broker marketplace. This is a content website that was owned by a passionate individual that wrote high-quality content.
This website is part of an experiment of a multi-investor and operator business structure. We discussed the structure in detail in this case study update. In summary, two investors (including us) put down the capital to buy the site and the monthly operating costs, and we partner with an operator who manages the day-to-day. We split equity 50% to investors, and 50% to operator.
The website was earning $250 per month in the trailing 6-months when acquired. The website is currently earning $900/month. The site is monetized with Amazon Associates, ShareASale network of brands, and Ezoic display ads.
Below you will find a project dashboard with high-level metrics such as revenues, costs, and traffic that is updated monthly. The detailed case study writeups can be found here.
Here are the high-level key-performance indicators for the end of the last full-month (November 2020).
Here is the monthly traffic breakdown.
Here is the detailed monthly revenue and cost breakdown.
Here is the detailed cost breakdown by source (i.e., content, VAs).
Each monthly report includes the revenues, costs, and traffic stats, plus highlights, improvements, and plans for the following month. Check out these actionable reports: