Esport Domains and Branding: Guide For Domain Investors

mushfiq sarker

One of the fastest growing industries of our day is esports.

Startups in this space are spawning faster than Fortnite warriors and, more importantly, established corporations like Google, Sony, Microsoft, Doritos, and Coca-Cola are investing at an increasingly rapid pace. The gaming industry is huge, it has developed over time into a phenomenon with people being able to make a living off it and using resources like to get a variety of experiences, and it doesn’t look to be slowing down anytime soon. Money is on the move. Just this week Epic Games announced it’s putting up $100 million dollars in prize money for competitions in 2019. The July, World Cup alone, will include $30 million in total prizes. But it gets better…..

According to the 2018 Global Esports Market Report and other sources:

  • A 100,000 sq ft eSports stadium is being constructed in Arlington, Texas
  • Tournaments can last up to 12 hours and are like marathon-style, pop concerts
  • The eSports economy will grow 38% in 2019 to $905 million.
  • The global audience will reach 380 million this year
  • The industry is expected to reach $1.4 billion by 2020
  • Brands and branding are expected to make up 77% of this financial growth

I smell opportunity here as some of this investment capital has got to be spent on domains.

Recent domain sales from NameBio:

  • sold for an undisclosed number of millions in 2018
  • $50,000 – 2017
  • $45,000 – 2018
  • $40,000 – 2018
  • $24,470 – 2016
  • $12,510 – 2017
  • $5,580 – 2018
  • $7,986 – 2018
  • $7,848 – 2019
  • $5,000 – 2017
  • $4,050 – 2019
  • $2,288 – 2018

Existing eSport industry brands include:

Activision, Akamai, AstroGaming, BlizzCon, Caffeine, CodeRed, CriticalForce, DraftKings, DreamHack, DreamTeam, EdenGames, EngineShop, EpiCenter, EpicGames, eSportsHQ, eSportsify, eSportsMogul, eSportsOne, EvilGenius, FanAI, FemaleLegends, GameDigital, GameForge, GameInformer, GameLynx, GamerSensei, GamerWall, GamesBeat, GameSpot, GamesRadar, GameWorks, Glory4Gamers, GlobalGaming, GoodGame, GosuGamers, GreenManGaming, HackaDay, HackerBot, Hive, HiRez, Hyperice, HyperX, HyPixel, Newzoo, OverWatch, PopDog, RiotGames, SkillShotMedia, Smite, Steam, SuperLeagueGaming, TopGolf, Twitch, Ubisoft, WarCraft, WeAreNations and Zowie.

Some slang words and phrases from the eSports community:

Ace, Aggro, AutoAttack, Blink, Brush, Buff, Build, Burst Damage, Carry, Caster, Channel, Cheese, Clan, Cool Down, Dennis, Dive, Farm, Feeding, Flaming, Fog of War, Frag, Gank, Griefing, Inting, Juke, Jungler, Kiting, Laning, Meta, Minions, Nerf, Rekt, Rush, Salt, Shot Caller, Shutout, Skins, Smoke, Snowball, Spawn, Squishy, Strat, Streamer, Tilt and Zerg.

My dot-com acquisitions for the gaming and eSports space:

Rousted, Simucast, Certasport, Combatica, StreakLabs, InventCraft, Powerator, RivalChamp, PlayBrook, BattleKill, Fortifyy, Acticraft, ZenStrike, SquadGo, RivalPower, TeamReboot, TurboCrest, UserSkill, RivalShield, AstroChamp, Stealthish, GiantHit and SwiftAxe.

I’m also in the process of acquiring a sports betting domain that I have high hopes for. The deal is not complete so I can’t reveal it just yet.

mushfiq sarker

Analyzed by Mushfiq Sarker

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 218+ website flips with multiple 6-figure exits. He is the founder of The Website Flip. Check out all Mushfiq's articles, LinkedIn, or Twitter.

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