Doing SEO for software-as-a-service (SaaS) businesses is not much different than doing SEO for a content website or eCommerce business.
Depending on the niche, SaaS SEO can be tough. For example, any B2B marketing niche has significant competition requiring extensive backlinks to boost authority, quality content, plus time.
There are many SEO agencies out there that do marketing for SaaS businesses. Many have worked with notable brands in various industries whereas many are just “fronts” for low-quality services.
I run multiple SEO agencies and thus have a deep understanding of the top-tier vs spam agencies. In this article, I break down the best agencies.
Let’s get into it!
Use WebOperators – Our Saas SEO Agency
WebOperators offers a world-class team of the very best SEO experts, ready and waiting to apply their specialist knowledge to help grow your website.
Between them, the team boasts over 50 years of experience in managing more than 250 content websites and has grown online businesses with revenues in excess of 7 figures.
When you choose to work with WebOperators, you can expect your dedicated website growth team to audit your site and fix any issues, work to diversify your revenue streams and optimize existing revenues, produce quality content, and share the latest tools and techniques.
The 9 Best SaaS SEO Agencies
Comparing 9 of the best SaaS SEO agencies, including what they do best and the range of services offered by each agency.
Omniscient is an ‘organic growth agency’ that helps B2B software companies grow their businesses through content and SEO.
Their services include content strategy, production and optimization, as well as link building and technical SEO. They promote the idea that content is a ‘strategic moat’ and that by using their ‘absurdly high quality’ content services, it will be difficult for competitors to compete with you.
Omniscient has team members worldwide, including North America, South America, Europe, India, and the Philippines. The company also has an impressive client list that includes companies such as SAP, Adobe, Hotjar, Jasper, and Loom.
Best For: Content marketing
- Content strategy
- Content production
- Content optimization
- Link building
- Technical SEO
Skale claims to ‘build SEO revenue engines’ for SaaS brands. They help clients grow traffic through link building, SEO content, and SEO management, and combine this traffic growth with a focus on improving lead generation, conversion, and MRR.
Unlike many other SaaS SEO agencies, Skale offers an ‘SEO model’ to predict the impact that their work will have on your sales and ROI.
Their monthly reporting is similarly data-driven, offering insights into the impact that Skale link building and content strategy has had on your rankings, traffic, and conversions.
Best For: Focus on KPIs
- SEO management
- SEO content
- Website migrations
- Link building
Powered by Search specializes in working with B2B technology and SaaS companies to grow their businesses through demand generation, content marketing, paid advertising, and SEO.
The agency may be a particularly good fit for your SaaS product if you want to improve your conversion to demos and trials.
Powered by Search uses an 8-step ‘predictable growth methodology’ to help businesses find new customers and guide them through the process of learning about a SaaS product, speaking with the sales team, trying a demo, and eventually becoming a paid subscriber.
Best For: Conversion to demos and trials
- ABM (Account Based Marketing)
- Content Marketing
- Demand Generation Strategy
- Web Design
Rock the Rankings helps SaaS and tech brands to acquire new customers through SEO. They offer a wide range of services, including SEO management, consulting, content writing, link building, and even programmatic SEO.
Rock the Rankings is an ideal fit for any SaaS business looking to grow quickly and complete an SEO project in a short-term sprint. The agency claims to be able to complete a ‘standard’ 12 months’ worth of SEO work in just 12 weeks.
This sprint SEO process includes a content audit and strategy development, content production and optimization, and link building.
Best For: Sprint SEO campaigns
- SaaS SEO management
- SEO consulting
- Content writing
- Programmatic SEO
- Link building
5. Simple Tiger
Simple Tiger is another leading agency that is focused almost exclusively on SaaS products and the B2B market, with over 90% of the agency’s clients being B2B companies.
Unlike many SEO agencies, Simple Tiger is transparent about pricing, with monthly fees ranging from $3k per month for the ‘guidance’ package up to $30k per month for the ‘dominance’ package.
Another area where Simple Tiger offers excellent transparency is in its project management dashboard. This allows you to see every task and deadline associated with your project so you’re always fully in the loop on progress.
Best For: Transparent project management
- Keyword research
- Content marketing
- Technical optimization
- Link building
- Market analysis
If you want to work with a large international network of SEO experts then Accelerate Agency might be the SaaS SEO agency for you. The company has a 16-person management team plus over 190 SaaS experts working remotely around the world.
Accelerate Agency is well established, having been in the SEO industry ‘since before the birth of Google’, and offers everything from SEO strategy to securing links, producing content, and managing technical SEO.
Best For: Working with a large global team
- SEO strategy
- Link building & outreach
- Onsite content & SEO
- Technical SEO
First Page Sage is a SaaS SEO agency that specializes in creating thought leadership content and helping you to be considered the leader in your industry.
The agency combines its content marketing with setting up and refining your conversion funnel and handling your tracking, attribution, and reporting.
This combination of authoritative content and efficient conversion is perfect for SaaS businesses and can have a significant positive impact on growth and ROI.
Best For: Converting customers through thought leadership
- B2B keyword research & strategy
- Thought-leadership content
- Reporting and analytics
8. Growth Plays
Growth Plays is an SEO agency that specializes in growing traffic and leads for B2B technology businesses and investment funds.
The core service offered by Growth Plays is a 9-week content strategy & SEO planning service that aims to help you rank for ‘every critical product, customer and brand relevant search term’.
The result is that you get a content plan, a collaborative workspace to work with Growth Plays on SEO content, and a model that predicts the impact of the SEO project on your business.
Best For: Creating a content strategy
- B2B content strategy
- SEO ‘fueled by machine learning and NLP’
- Playbook creation
9. Flow SEO
Flow SEO is an award-winning SaaS SEO agency led by respected SEO expert Viola Eva. Since its founding in 2018, Flow has grown to employ a 13-person fully-remote team located in 12 countries across a wide range of time zones.
Unlike many other agencies on this list, Flow doesn’t offer content writing services. Instead, they say ‘you write the content, we do everything else’. This means that you can maintain complete control over your content and brand tone of voice, while still benefiting from expert SEO advice and input from professional content marketers.
Among other accolades, Flow SEO was a winner at the 2023 European Search Awards and a finalist at the 2023 Global Agency Awards.
Best For: SEO support for the content you create
- Content marketing
- Google and Bing ad management
- Custom reporting
How to Choose the Best SaaS SEO Agency
You know that your SaaS business would benefit from professional SEO support, but how do you decide which is the best SaaS SEO agency to choose?
I recommend keeping these 7 factors in mind when weighing up your options and deciding which is the best SaaS SEO agency for you:
- SaaS-specific experience: Instead of choosing a generic SEO agency, look for an agency that has a proven track record of promoting SaaS products.
- Range of services: Do you need content writing? Link building? Technical SEO? Not all agencies offer every service, so be sure to choose an agency that can provide everything you need.
- Client testimonials: Endorsements from existing customers are invaluable, but you also need to be sure they’re credible. Look for testimonials and reviews from impartial sources or seek out personal recommendations.
- Case studies: Studying case studies can give you a useful insight into how an agency works, how they approach a project, and the results they have achieved for other clients.
- Reporting & communication: A good agency will communicate well and keep you up-to-date as your project or campaign progresses.
- Team fit: You’re going to be working closely with your SaaS SEO agency, so you must get along. Consider whether you share the same ethos and ways of working.
- Price and contract terms: While I wouldn’t recommend choosing an SEO agency on price alone, budget is always important. Take the time to ensure both parties are clear on costs and contract terms before you start working together.
Choosing an SEO agency for your business is a big decision. You will need to invest a significant sum of money and it’s no exaggeration to say that you will be entrusting your chosen agency with responsibilities that could make or break your product.
To be safe in the knowledge that your SaaS business is in capable hands, I suggest choosing one of these leading SaaS SEO agencies:
- Powered by Search
- Rock the Rankings
- Simple Tiger
- Accelerate Agency
- First Page Sage
- Growth Plays
- Flow SEO
All of these businesses are well-established and well-respected SEO agencies with SaaS-specific experience and proven track records of running successful campaigns for major clients.
To determine which is the best SaaS SEO agency for you, I recommend considering the needs of your business and then arranging consultation calls with two or three potential partners until you find an agency that is the right fit.
I hope you’ve found you’ve found this guide useful, and I wish you the best of luck in finding a SaaS SEO agency that can turbocharge your traffic and conversions!