page title icon How I Structure My About Us Page for Maximum Authority (With Examples)

Making your “niche” site into a true “authority” site requires improving the About Us page. Such a page will not add more profit to your bottom line, but it will provide necessary information to other sites that want to link to you, brands that want to partner with you, and help Google understand your expertise, authority, and trustworthiness (EAT).

It only takes a few minutes but many niche site owners don’t put in the time to work on it.

In this write-up, I go over:

  1. Why is an about page important
  2. 6 must-have elements to include
  3. 2 out-of-the-box elements that are optional

Let’s get into it!


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Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.


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