Making your “niche” site into a true “authority” site requires improving the About Us page. Such a page will not add more profit to your bottom line, but it will provide necessary information to other sites that want to link to you, brands that want to partner with you, and help Google understand your expertise, authority, and trustworthiness (EAT).
It only takes a few minutes but many niche site owners don’t put in the time to work on it.
In this write-up, I go over:
- Why is an about page important
- 6 must-have elements to include
- 2 out-of-the-box elements that are optional
Let’s get into it!