When it comes to selling on Etsy the main factors that determine success are quality products, well-optimized product listings, and positive user feedback.
You’ll need to thoroughly research your products, use the right keywords and tags, write appealing product descriptions, and add high-quality images that show off your products at their best.Â
In 2023, my wife and I acquired an eCommerce business and Etsy brought in roughly 5-10% of sales. Our goal was to learn the ins and out of Etsy to increase sales.
This article is a culmination of our findings on the best tools for Etsy SEO.
Let’s get into it!
The Best SEO Tools for Etsy: Introducing eRank, Alura & Crest
There are dozens of Etsy SEO tools that offer similar features, free tiers or free trials, and similarly priced premium plans. So how do you choose which one to use?
We’ve done the hard work for you! After testing and analyzing every SEO tool for Etsy we could find, the three tools below stand out as our top choices.
1. eRank: The Best SEO Tool For Etsy
Our top pick for the title of Best SEO tool for Etsy is eRank, an all-in-one tool that promises to ‘take your Etsy shop to the next level’.
When it comes to Etsy SEO, you name it, eRank has it. Whether you want to analyze keywords, optimize your store, monitor your rankings, track your sales and shipments, benchmark against competitors, or just about anything else to fine-tune your Etsy performance, you can do it with eRank.
And the best thing about eRank is that you can grow your use of the tool in line with the growth of your Etsy shop.
If you’re new to Etsy then you can get started with a free version of eRank that includes many of the tool’s most useful features. You can then work your way up through the very reasonably priced Basic Plan ($5.99/mo) and Pro Plan ($9.99/mo) before you consider whether the $29.99 per month Expert Plan is necessary for your Etsy activities.
Top Features:
- Keyword Tool
- Rank Checker
- Sales Map
- Trend Buzz
- Competitor Analysis
- Profit & ROI Calculators
- Listing Management
Pricing: Free tier, $5.99 Basic Plan, $9.99 Pro Plan, $29.99 Expert Plan.
Why we love it: eRank offers every Etsy SEO tool you could ever need at reasonable prices that will suit everyone from beginners to power-sellers.
2. Alura: The Best Alternative Etsy SEO Tool
A close runner-up in the battle to be the best SEO tool for Etsy, Alura is another all-in-one tool that is packed with features to boost your sales.
Alura will help you with every aspect of running your store.
The keyword finder and shop analyzer will help you with product research, enabling you to understand what is selling and refine your product range.
The listing helper and financial reports will help you stay on top of managing an Etsy store, while also optimizing your store to maximize sales.
And Alura can even help with marketing. It allows you to send email marketing campaigns and follow-up messages to your customers, and will soon allow you to automatically post your listings to social media.
Top Features:
- Keyword Finder
- Listing Helper
- Product Seeker
- Shop Analyzer
- Email Sender
Pricing: Free tier, $9.99 Growth Plan, $29.99 Professional Plan.
Why we love it: Not only does Alura help you analyze keywords and optimize your Etsy store, but it also has a built-in email marketing tool that lets you send branded email campaigns to your customers.
3. Crest: The Best Etsy SEO Tool For Optimizing Your Store
Crest doesn’t offer as many features as eRank or Alura, so we wouldn’t describe it as an all-in-one tool. However, not everyone needs or wants to pay for a complex tool that can do everything. Crest offers a range of useful features at a very reasonable price.
Where other tools focus heavily on analyzing the Etsy market and researching competitors, Crest primarily offers insights into your own store.
If you want to track how many views your listings are getting, search your listings and orders, understand where your customers are coming from, add video to your listings, optimize your store, and forecast future sales, then Crest could be the right tool for you.
Top Features:
- Listing Search
- Order Search
- Geographical Customer Analytics
- Forecasting Tool
- Video Generator
Pricing: $12.99 per month.
Why we love it: Crest gives you access to all of its features for just $12.99 per month, including unique video production and sales forecasting tools.
Comparing The 3 Best SEO Tools for Etsy
Need help deciding whether eRank, Alura, or Crest is the best Etsy SEO tool for you? Let’s compare our three favorite tools to see how they stack up in terms of price and unique features.
| eRank | Alura | Crest | |
| Free tier | Yes | Yes | No |
| Cheapest paid plan | $5.99 | $9.99 | $12.99 |
| Top tier plan | $29.99 | $29.99 | $12.99 |
| Number of stores on the basic plan | 5 | 1 | 3 |
| Chrome extension | No | Yes | No |
| Email marketing | No | Yes | No |
| Video production | No | No | Yes |
| Profit calculator | Yes | No | No |
| Forecasting tool | No | No | Yes |
Price
eRank and Alura both offer a free tier that gives you the chance to try a limited set of features before spending any money. In contrast, you’ll need to risk at least one month’s $12.99 payment to give Crest a try.
The most affordable of the three leading Etsy SEO tools is eRank, which offers a basic paid plan for $5.99 per month. Alura is a little more expensive, with paid plans starting at $9.99, while Crest costs even more. However, it’s worth noting that the $12.99 monthly fee for Crest gets you access to all premium features, whereas eRank and Alura have higher tier plans that cost up to $29.99.
Number of Stores
If you have multiple stores then eRank may be the best value tool for you. It allows you to manage up to 5 stores on its basic plan and up to 100 on the top-tier plan. Crest is limited to 3 stores, while Alura will only let you manage more than one store if you choose the $29.99/mo pro plan.
Unique Features
In terms of unique features, all three tools have something exclusive to offer.
- eRank has a useful profit calculator that will help you price your products and calculate profit after commission and postage.
- Alura offers built-in email marketing functionality and a Chrome Extension that offers insights while you browse Etsy.
- Crest includes a video production tool that can create videos from your photographs, plus a forecasting tool that predicts your future sales and revenue.
Overall Best SEO Tool For Etsy
Of course, which Etsy SEO tool is best for you will depend on your unique needs. But for us, eRank comes out on top. The main reasons are that it is an ‘all-in-one ‘ Etsy tool with a huge range of features, it offers a free tier, and the pro plans are very reasonably priced.
Of all the tools we’ve tried, eRank stood out as the most complete and the one that can genuinely grow to meet your needs as your Etsy store becomes more successful. You can start for free when you first launch your Etsy store and grow through the basic, pro and expert plans as your sales increase.
To illustrate just how powerful a tool eRank can be, we’re going to give you an example of how eRank’s various features can be used to boost your Etsy SEO.
How to Boost your Etsy SEO with eRank
Case study example of our number one Etsy SEO tool, eRank
Step 1: Market research
What is currently popular on Etsy? What kinds of items sell the most? Which product categories are the most competitive and which might be easier for you to enter?
Use the Trend Buzz tool and Monthly Trends tool to see what people are searching for across all of the different Etsy categories.
If you’re not already committed to a certain type of Etsy store then market research using eRank can help you find a profitable niche.
Even if you are committed to a certain type of product, looking at the wider market may offer clues as to what styles and materials might sell, as well as who to target.
For example, Trend Buzz currently shows that wood is trending as a material and Japanese is trending as a style. This might give you an idea for a wooden Japanese-style object that could prove popular with your customers.
Step 2: Product research
Once you’ve decided upon the type of products you are going to create, you need to do product research to plan specific products to make and sell.
Rather than making up your own products and putting them on Etsy to see whether they sell, you should start with what products people are searching for now and make your own products to match the existing demand.
You can do this using the Keywords Tool. Simply enter a general keyword and then check the related searches, top tags, and top listings tabs to get product inspiration.
For example, if we enter the main keyword ‘socks’ and then check the related searches and top tags, eRank shows us that people are searching for things like ‘birthday socks’, ‘funny socks’, and ‘animal socks’, all of which could inspire us to make socks that will appeal to those users.
We can also view the top listings and explore leading Etsy stores selling socks. eRank shows us their estimated daily views, sales, and revenue, which gives us an idea of how the stores are performing and whether we may want to launch competitors to some of their products.
Step 3: Store Optimization
Once we’ve researched the market and created our products, it’s time to build and optimize our Etsy store.
eRank has a range of tools that will enable you to get your products in front of more potential customers and continuously improve your store’s performance.
Some of the most useful optimization tools include:
- Dashboard: A complete overview of your Etsy shop.
- Monitor: To track how your listings perform for given search terms.
- Listing changes: To measure the effect that your changes have on your listing performance.
- Listing audit: Analyze your listings to see how closely they comply with Etsy & Google SEO guidelines.
- Health check: To see which of your listings are missing tags, images or attributes.
- Rank checker: To see how your products rank in Etsy search.
- Category tool: To make sure your items are listed in the right categories.
Step 4: Keep an Eye on the Competition
Etsy SEO isn’t just about how good your store and product listings are. It’s about how you compare to the competition.
And remember – your competition doesn’t stand still. Even if your products are selling well today, a strong new competitor could see your sales take a downward turn tomorrow. Your competition will always be trying to improve their own performance and new sellers – i.e. new competitors – are joining the platform all the time.
For that reason, we recommend using eRank’s Competitor Sales and Competitor Tags tools to keep an eye on what your competitors are selling, how much they are selling, whether their sales and increasing or decreasing, and what information they are including in their listings to try to compete with you.
The Bottom Line: eRank Helps You Make Better, More Informed Choices
Of course, you don’t have to use an SEO tool like eRank to build your store. You could just build your store how you want it to be, make up your own products, and think up some tags that you imagine are relevant to your product. However, if you take that approach then you’re flying blind and leaving your success to chance and your own intuition.
Using an Etsy SEO tool like eRank gives you insights that you wouldn’t otherwise have and means you can base your decisions on data rather than gut feeling. Either approach can work, but your odds of success are far better if you let data guide you and constantly work to optimize your store and product listings.
More Etsy SEO Tools: 10 Alternatives
When it comes to Etsy SEO, we highly recommend eRank, with Alura a close runner-up. Crest is also a good option, particularly if you want an easy way to add video to your store and you are most interested in optimizing your own store rather than monitoring competitors and the wider market.
However, there are many more Etsy SEO tools available too. If you don’t agree that eRank, Alura, and Crest are the best SEO tools for Etsy, or you want to try something different, then one of these 11 alternative tools could be right for you.
1. eSale
A tool designed to help with Etsy category insights, keyword analysis, and improving conversion by optimizing listings.
2. EtsyHunt
A package of tools that uses ‘the world’s largest database of Etsy products’ to help you compare your store to competitors and optimize your listings to improve sales.
3. EverBee
A Chrome extension that allows you to analyze the sales, revenue, conversion rate, and other metrics for any product on Etsy.
4. Insight Factory
Insight Factory helps you find trending products, improve your tags, titles and descriptions, and analyze any shop on Etsy.
5. Koalanda
This tool uses real search volume data to help you carry out keyword research and find new Etsy product niches.
6. Marmalead
Through its clean and professional dashboard displays, Marmalead offers insights into keyword search volume, seasonality, and engagement so that you can optimize your store and find new product ideas.
7. Product Flint
As an all-in-one tool, Product Flint offers lots of Etsy SEO features. Its competitor analysis is a stand-out feature that allows you to track other sellers’ sales and popular products.
8. Rocketfy
In addition to the usual keyword research tools, Rocketfy uses AI to help write your product descriptions and convert your reviews into data-driven insights.
9. Sale Samurai
Sale Samurai claims to help you find ‘keywords your competitors can’t see’ by giving you access to real Etsy search data.
10. Toolsy
As a competitor analysis suite of tools, Toolsy scrapes the Etsy website and gives you access to that data. That means you’ll always know what your competitors are doing and what is working well for them.
Final Thoughts
With so many Etsy SEO tools available, it can be difficult to decide which one to use. That’s why we recommend making use of free trials and tiers to give a variety of tools a try and see what works for you.
However, if you don’t have time for that and you need a great Etsy SEO tool right now, our top recommendation is eRank, closely followed by Alura. Crest is also one of the best tools for Etsy SEO, particularly if you primarily want to refine your own Etsy store as opposed to researching competitors or the wider market.
Ultimately, whether you’re an experienced Etsy seller or you’re yet to make your first sale, you really can’t go wrong with any of these three leading Etsy SEO tools.
