We purchased an aged DR 51 domain in April 2020. The domain was a WordPress plugin. The goal is to build an authority website in the WordPress niche discussing themes, plugins, tips, and how-tos.
We share the highlights and the setbacks. No fluff. Actionable content guaranteed.
Update: This site was sold in December 2020 to a private buyer through our newsletter. we sold due to a few reasons: (1) we had other projects that needed our time, and (2) growth in this niche would take longer and with other opportunities, it did not make sense to continue investing.
As an experiment, in March 2020, we acquired an aged expired domain for $4,000. The domain has an AHREFs domain rating of 57 with backlinks from Stack Overflow, Theme Forest, Elegant Themes, Search Engine Journal, among others. The goal is to build-up an authority website discussing all things Wordpress. The website is still in growth mode with minimal revenue.
Make sure to read the detailed guide on buying an expired domain.
Below you will find a project dashboard with high-level metrics such as revenues, costs, and traffic that is updated monthly. The detailed case study writeups can be found here.
Here are the high-level key-performance indicators for the end of the last full-month (November 2020).
Here is the monthly traffic breakdown.
Here is the detailed monthly revenue for this website.
Here is the detailed cost breakdown by source (i.e., content, VAs).
Each monthly report includes the revenues, costs, and traffic stats, plus highlights, improvements, and plans for the following month. Check out these actionable reports: