page title icon WP Website Case Study #7 (November 2020)

Welcome back to my WP site case study update. Check out the previous month’s update here, and the archive of updates here. The site continues to slowly grow in traffic. The first affiliate commissions were earned from the site in November! We are still in the wait-and-see phase of this site; this update will be quick.

If interested in building on aged expired domains, such as this one that was bought for $4,000, read this guide.

Let’s get to it!

📈 Highlights

  • Overall traffic is up in November
  • Revenue was $25.35
  • Registered for affiliate programs
  • Affiliate links added

📉 Setbacks 

  • No content was added
  • Pillar article was not written
  • Interlinking was not complete

🆕 November 2020 Update

November was the 7th full month of ownership. Let’s review the stats:


November 2020:

image 218

October 2020:

image 219

September 2020:

image 220

Traffic Stats

November vs October organic traffic:

image 221

Last 8 months traffic:

image 222

⏭️ Next Steps for December 2020

The major task for December will be to Analyze the impact of the December Google Core update.

If the site gets a traffic decrease, then the course of action will be to let the site settle for a few months. This is because we want to see if it will recover before investing more time into it.

If the site gets a traffic increase, then we can shift more focus onto the site.

We all have limited time in the day. Focus on things that move the needle is crucial. The ability to set aside projects or even accepting that a project is dead is an important skill for an entrepeuner to have.



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🤝 Stay Tuned!

That’s it for this update.

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Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.

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