page title icon WP Website Case Study #7 (November 2020)

Welcome back to my WP site case study update. Check out the previous month’s update here, and the archive of updatesΒ here. The site continues to slowly grow in traffic. The first affiliate commissions were earned from the site in November! We are still in the wait-and-see phase of this site; this update will be quick.

If interested in building on aged expired domains, such as this one that was bought for $4,000, read this guide.

Let’s get to it!


πŸ”₯ Niche Website Builders

Niche Website Builders are experts in content, link building, and done-for-you websites. If your site was impacted by the Google update, it’s worth it to get experts on your side. Their services are top-notch quality and hands-off. They are currently giving 10% off on first-time ordersCheck them out!

πŸ“ˆ Highlights

  • Overall traffic is up in November
  • Revenue was $25.35
  • Registered for affiliate programs
  • Affiliate links added

πŸ“‰ Setbacks 

  • No content was added
  • Pillar article was not written
  • Interlinking was not complete

πŸ†• November 2020 Update

November was the 7th full month of ownership. Let’s review the stats:


November 2020:

October 2020:

September 2020:

Traffic Stats

November vs October organic traffic:

Last 8 months traffic:

⏭️ Next Steps for December 2020

The major task for December will be to Analyze the impact of the December Google Core update.

If the site gets a traffic decrease, then the course of action will be to let the site settle for a few months. This is because we want to see if it will recover before investing more time into it.

If the site gets a traffic increase, then we can shift more focus onto the site.

We all have limited time in the day. Focus on things that move the needle is crucial. The ability to set aside projects or even accepting that a project is dead is an important skill for an entrepeuner to have.



My major source of authority domains is It is a private marketplace of brandable domains with excellent backlink profiles. They are currently giving away $100 for all new members. Plus, if you deposit funds via TranferWise you get 10% cashback to use towards your subsequent purchases. Check them out here

🀝 Stay Tuned!

That’s it for this update.

Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.

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