page title icon 12 Top Companies With Horrible Domain Branding

Not too long ago, dictionary word domains were considered as an exact match, category killers for various products and industries.

For this reason, you’ll find fiber optic products at and air travel services at  But things have changed. The rules have been disrupted. Now dictionary words have become a premium vehicle for branding in a wide variety of industries. Sometimes this creative application of a single word domain has been a hit. Other times it’s been a disaster.

Let’s take a look at some examples of companies who have succeeded despite what I consider to be questionable, single-word, branding choices.

  1. Lime – A bike sharing company  at
  2. Igloo – Domain advisors at
  3. Sumo – Web marketing solutions at
  4. Amazon – Global eCommerce platform at
  5. Lemonade – Insurance app at
  6. Uber – Ride sharing app at
  7. Gusto – Payroll services at
  8. League – Health benefits management at
  9. Bird – Scooter rentals at
  10. Apple – Global tech company at
  11. Toast – Business operations software at
  12. Purple – High tech mattresses at

On the flip side, there’s a bunch of one-word brands that I really like.

  1. Agenda – A scheduling app at
  2. Advance – Global media at
  3. Great – A Swedish charity to help the impoverished at
  4. Slack – Team collaboration tools at
  5. Ledger – Crypto asset management at
  6. Casper – High tech mattresses at
  7. Pax – Vape and cannabis devices at
  8. Ring – Home security systems at
  9. Timeline – Modern history at
  10. Freedom – Mortgage company at

Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 200+ website flips with multiple 6-figure exits. Learn more about Mushfiq.

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