page title icon 12 Top Companies With Horrible Domain Branding

Not too long ago, dictionary word domains were considered as an exact match, category killers for various products and industries.

For this reason, you’ll find fiber optic products at Fiber.com and air travel services at Fly.com.  But things have changed. The rules have been disrupted. Now dictionary words have become a premium vehicle for branding in a wide variety of industries. Sometimes this creative application of a single word domain has been a hit. Other times it’s been a disaster.

Let’s take a look at some examples of companies who have succeeded despite what I consider to be questionable, single-word, branding choices.

  1. Lime – A bike sharing company  at LI.me
  2. Igloo – Domain advisors at Igloo.com
  3. Sumo – Web marketing solutions at Sumo.com
  4. Amazon – Global eCommerce platform at Amazon.com
  5. Lemonade – Insurance app at Lemonade.com
  6. Uber – Ride sharing app at Uber.com
  7. Gusto – Payroll services at Gusto.com
  8. League – Health benefits management at League.com
  9. Bird – Scooter rentals at Bird.co
  10. Apple – Global tech company at Apple.com
  11. Toast – Business operations software at Toast.com
  12. Purple – High tech mattresses at Purple.com

On the flip side, there’s a bunch of one-word brands that I really like.

  1. Agenda – A scheduling app at Agenda.com
  2. Advance – Global media at Advance.com
  3. Great – A Swedish charity to help the impoverished at Great.com
  4. Slack – Team collaboration tools at Slack.com
  5. Ledger – Crypto asset management at Ledger.com
  6. Casper – High tech mattresses at Casper.com
  7. Pax – Vape and cannabis devices at Pax.com
  8. Ring – Home security systems at Ring.com
  9. Timeline – Modern history at Timeline.com
  10. Freedom – Mortgage company at Freedom.com



Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.


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