page title icon Investors Club Review: Live Statistics, 8 Benefits, FAQs

Investors Club is a broker and marketplace for profitable content websites earning at least $500 per month, mainly from affiliate and display ads. As of September 25, 2021, they have 61 content websites for sale.

Although it has fewer listings than other content website marketplaces like Empire Flippers, it features many high-quality websites, additional features like detailed due diligence reports, and a hands-off service that handles everything involved in purchasing a content website.

In this write-up, I discuss why Investors.Club is a great marketplace to watch if you are interested in buying or selling a niche content website.

Let’s get to it!


Live Analysis of Investors Club Marketplace

DealFeed.io tracks in real-time each website for sale that hits the Investors Club marketplace. Here we break down the data for sites that are currently available for sale and that have sold in the past. These are the live statistics as of September 25, 2021.

Live Websites For Sale

  1. Number of listings live: 61
  2. Total sale price: $6,392,834
  3. Average multiple: 35

Within the live website listings, 53 they are monetized with affiliate marketing (e.g., Amazon, ShareASale) and 31 with display advertisements (e.g., Mediavine, AdThrive, Ezoic). Many listings are monetized with both strategies.

DealFeed.io Signals: Our algorithms have flagged 32 listings that have been sitting on the market for greater than 3-months, 13 listings that have had a recent sale valuation decrease, and 2 listings that have had a reduction in their listing multiple.

Here is a selection of the recent sites that are available for sale:

Earning $814/mo
Guns

Price $29,060

Multiple 34

Broker Investors Club

View Listing
Earning $8,316/mo
Gaming

Price $332,640

Multiple 40

Broker Investors Club

View Listing
Earning $941/mo
Pets

Price $34,582

Multiple 34

Broker Investors Club

View Listing

Sold Listings

These statistics have been calculated since the start of the marketplace.

  1. Number of listings sold: 125
  2. Total sale price: $7,642,419
  3. Average multiple: 30.87

Here is a selection of the recent sites that have sold on Investors.Club:

Earning $771/mo
Technology

Price $26,985

Multiple 35

Broker Investors Club

View Listing
Earning $707/mo
Home Improvement

Price $23,331

Multiple 33

Broker Investors Club

View Listing
Earning $607/mo
Outdoors

Price $20,638

Multiple 34

Broker Investors Club

View Listing


8 Benefits of Investors.Club

1. Comprehensive 24-Point Due Diligence Process

Investors.Club verifies stated revenue and identifies risks and red flags with their 24-point due diligence process. Their team spends at least 5 hours auditing each website listing. This includes:

  • Seller ID verification
  • Domain ownership verification
  • Traffic and earnings verification
  • Affiliate and display ad account verification
  • Seller interview (available to premium members only)
  • Analysis of SEO, content, and traffic

Check out The Website Flip’s due diligence consulting service for an unbiased look at a business for sale. If you want to DIY it, then check out this detailed due diligence framework.

2. SEO Analysis Report

investors club screenshot seo analysis

Investors.Club has experienced SEO experts that analyze several SEO factors to determine the quality of the SEO for each listing. 

The detailed SEO analysis report provides information on:

  • Whether the site was built on an expired or aged domain 
  • Whether any redirects were used 
  • Any manual penalties reported in Google Search Console
  • Whether the site was hit by a recent Google core update
  • Page speed scores (GT Metrix and Google PageSpeed Insights)
  • An overall SEO score from 0-5 based on their audit

Within the SEO report, the link analysis section of their SEO report will identify any potential risky links and link-building techniques that were used in the past. They review:

  • Any PBNs that were used
  • Any rented or purchased links
  • Quantity of spammy links
  • Quality of internal linking
  • Normal distribution of inbound links across pages on the website
  • Normal split of do-follow and no-follow links
  • Natural anchor text profile

3. Content Analysis Report

investrors club screenshot content analysis

The detailed content analysis report includes a review of:

  • Average word count of pages
  • Number of pages
  • Total word count for the entire website
  • Does it list a real author that can be found online?
  • Does the author demonstrate a good understanding of the subject?
  • Quantity of filler words to inflate the word count
  • Is the content trustworthy and accurate?
  • Plagiarism check
  • Quantity of grammatical errors
  • Grammarly score of top pages
  • An overall Content score from 0-5 based on their audit

4. Traffic Analysis Report

investors club screenshot traffic analysis

The traffic analysis report examines the quality and trend of traffic including:

  • What is the trend of traffic?
  • Is traffic affected by seasonality?
  • Has traffic been affected by Google core updates?
  • Is traffic diversified across many pages?
  • Bounce rate and average session duration
  • Percentage of traffic from Google search
  • Percentage of traffic from the United States
  • An overall Traffic score from 0-5 based on their audit

5. Business Analysis Report

investors club screenshot business analysis

This useful analysis identifies opportunities for growth and the popularity of the niche. The report covers:

  • Competitors that share 10% or more of the same keywords
  • Number of potential keywords to target in this niche
  • Popularity and growth trend of the niche
  • Is the website under-monetized?  
  • Estimated growth potential for the website
  • Estimated time required each week to run the website
  • Ideas for improving and growing the website
earning potential

6. Deals Concierge 

The Deals Concierge service will conduct outreach to potential sellers and present you with off-market website deals based on the criteria you provide. They will calculate a fair valuation for the website and assist with negotiation with the seller.

The price for this service is $3,200 for basic service and $7,000 for the “VIP” service (the price is discounted to $2,560 and $5,600 for premium members). 

The basic service finds up to 3 website deals that meet your criteria and the VIP service finds up to 5 website deals. If you make an offer that is accepted, they will provide full transition service including website migration and legal documentation. 

7. Lower Sale Commissions

Investors.Club charges a lower sale commission or “success fee” than other popular website brokers with a maximum commission rate of 5%.

Takeaways: With commission rates as high as 20% for some brokers like Motion Invest, it may be a good option to try selling your site on Investors.Club if you think you can get the same sale price. 

8. Website Operator Service 

Investors.Club offers a separate service called the BuzzLogic operator service. This provides a hands-off service for website investors looking for a more passive investment where an experienced operator manages the website and implements recommendations to help grow the website’s traffic and revenue. 

Takeaways: This service is relatively expensive with a monthly retainer starting at $2,500. Check out my interview with BuzzLogic’s founder Andrej to learn more. 


Investors.Club vs Empire Flippers vs Flippa 

CategoryInvestors.ClubEmpire FlippersFlippa
Commission Rate5% or less15% or less10% or less
Listing Fee$0$0$49
Total Listings40+120+5,000+
Exclusivity Agreement45 days60 daysWhile the listing is live
Users4000195,0001.5 million
Escrow Fee$0$00.89% – 3.25%
Proof of Funds Requirement for BuyersYesYesNo
Free Site Migration ServiceYesYesNo
Legal Documentation ProvidedYesYesYes
Due Diligence ProvidedYesNo (vetting only)No

What types of websites are offered?

They currently focus only on selling content websites that are monetized with affiliate marketing, display ads, or lead generation. They plan to add additional types of websites in the future. 

To be listed on the marketplace the site must have at least $500 per month in revenue and at least 6 months of verifiable earnings and traffic. 

Takeaways: Investors.Club also runs a popular private Facebook group named “Flipping Websites” with over 15,000 members. Members of the Facebook group frequently post content websites for sale that are typically earning less than $500 per month. 


How much does Investors.Club cost? 

Membership Fees

It is free to become a member to view listings on the marketplace. Proof of at least $10,000 in available funds is required to become a member. 

Free members have limited access to the information provided about listings. Free members can’t view many of the due diligence and website analysis reports (they can’t view the business analysis and SEO analysis). Free members also can’t view the text interview with the seller which discusses important issues like why they are selling their site and the tactics they used to grow the site. 

The premium membership is available for a one-time fee of $747 (or $247 per year). Premium membership allows members to view new listings instantly (free members have to wait 5 days) and grants access to all due diligence and website analysis reports.  

Sale Fees

Investors.Club charges a maximum commission rate of 5% when you successfully sell a site on their marketplace. This is much lower than other brokers like Motion Invest which has a maximum commission rate of 20% and Empire Flippers which has a maximum commission rate of 15% for a similar level of service. It is even lower than Flippa which charges a maximum commission rate of 10% plus escrow fees while providing limited service. 

No Escrow Fees

Investors.Club provides a free escrow service when buying or selling from their marketplace. If you are buying or selling with Flippa, you will need to pay escrow fees of 0.89% to 3.25%.


What Listing Information is Provided?

investors club screenshot listing information

Investors.Club provides a standardized format for each listing including the following data points:

  • URL
  • Asking price
  • Average monthly revenue
  • Percentage breakdown of monetization methods
  • Monthly traffic (via Google Analytics API)
  • Site age
  • Sale multiple
  • Domain Authority
  • Domain Rating
  • CitationFlow 
  • TrustFlow 
  • Linking root domains
  • Indexed pages
  • Hosting company
  • Tech Stack (e.g. WordPress)


Additionally, a text interview with the seller is available to premium members only. The text interview reveals key information about the website including:

  • Background of the seller
  • Whether the site was built from scratch, purchased, or built on an aged domain
  • Why the seller is selling their website
  • How much time the seller spends on the website per week
  • How the seller would grow the website 
investors club screenshot seller interview

What vetting or due diligence is provided?

Investors.Club reviews each site for at least 5 hours and checks 24 items during the due diligence process. These items include:

  • Seller ID verification
  • Domain verification
  • Earnings verification
  • Seller interview
  • Content quality review
  • SEO and link quality review
  • Traffic quality review

Takeaways: Investors.Club provides some of the best due diligence in the industry with detailed and comprehensive reports that reveal issues they find. You can also learn a lot about website analysis by reading their reports.  


What communication methods are available with sellers?

A potential buyer can send a message to the seller through the website. Questions and answers are posted publicly on the listing page. Private messages can also be sent through the website.

Takeaways: You can consider pointing out some of the weaknesses identified by the Investors.Club reports to negotiate a lower purchase price.  


How is Migration Handled?

Investors.Club offers a free site migration service that is included when buying a website. This includes:

  • Moving the site
  • Switching all affiliate links
  • Migrating all accounts 
  • Transferring assets like the email list

How Long is the Inspection Period?

Investors.Club has a 14-day inspection period after the website ownership has been transferred.

They ensure that revenue is at least 70% of the reported average revenue unless an exception has been made for seasonality or other factors. For comparison, Empire Flippers guarantees at least 50% revenue during the inspection period or the buyer can reverse the deal.

If revenue falls below the 70% benchmark during the inspection period, the deal can be canceled or renegotiated.


What Post-Sale Support is Offered?

The sales agreement specifies how long the seller will provide post-sale support. The standard is 30 days of seller support by phone, Skype, or email.

Takeaways: Some sellers are willing to provide additional support beyond the standard 30 days because they want their website to succeed after they sell it. This can be negotiated during the sale process.


What Services are Provided for Website Sellers?

No Fee Listing on Their Marketplace

There is no fee to list a site on their marketplace for sites that meet the requirements.

Free Website Valuation Estimation Tool

Their free valuation tool provides an estimate of how much your site could sell for on the Investors.Club marketplace based on several factors such as revenue and traffic trend, age of the website, whether the site was built on an expired domain, and main type of monetization. 

investors club screenshot 1 valuation tool estimate

Valuation of Your Website

Investors.Club uses a complex proprietary system to determine a fair asking price for your website when it is listed on the marketplace.

Takeaways: As of July 2021, the average listing price was just over $106,000 and the average listing multiple was 35x.

Free Legal Documentation

A standard Asset Purchase Agreement is provided which can be modified based on the sale negotiation. After the inspection period is complete the deal is considered closed and both parties receive a Bill of Sale.

Takeaways: Investors.Club charges the lowest commission fees in the industry at a maximum of 5% and their exclusivity period is shorter than other brokers at 45 days. 


Frequently Asked Questions

Is the premium membership worth it?

I chose to get the premium membership to access listings right away and access all the listing information, seller interview, and website analysis reports.

Takeaways: The due diligence reports provide a good in-depth analysis of each website listing but I recommend that you always do your own due diligence as well or hire an independent party to perform due diligence (learn more about our Due Diligence Service here). 

Do sellers sign a non-compete?

Investors.Club has sellers sign a 1-year non-compete agreement unless otherwise requested by the seller and agreed to with the buyer.


Summary of Investors.Club

Investors.Club differentiates from other brokers and marketplaces because they offer detailed due diligence and website analysis reports (for paid members) and their commission rate is much lower than other brokers.

Pros

  • Comprehensive due diligence and website audits for all listings 
  • Detailed reports that reveal potential issues
  • High level of service including site transfer, legal documentation, and free escrow service
  • Quality of websites is typically high
  • Low commission fee of 5% for sellers
  • Short exclusivity period of 45 days

Cons

  • Smaller number of listings compared to other website marketplaces
  • Smaller user base means less visibility for listings
  • Buyers need a paid membership to view new listings right away
  • Buyers need a paid membership to view all reports

Wrap Up

Investors Club is a great marketplace to watch if you want to buy a high-quality and profitable content website that has passed extensive due diligence checks.

They are also a great option for selling your website because they charge the lowest sales commissions in the industry and only require a 45-day exclusivity period.

Make sure to check out the live statistics of the marketplace, and also DealFeed.io where you can discover sites for sale.

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Analyzed by Mushfiq S

Mushfiq has been buying, growing, and selling website assets since 2008. His first exit was in 2010. Since then, he has done 175 website flips with multiple 6-figure exits. Learn more about Mushfiq.


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